Domain Names Valuation

How to Determine A Domain’s Name Value

Ever stumbled upon stories where domain names sell for eye-watering sums? It might leave you scratching your head, wondering how a few words combined with a “.com” or “.net” can rake in such wealth. The secret isn’t as complex as you might think. The worth of a domain name often surpasses expectations, reaching surprisingly high values.

Understanding a domain’s name value isn’t straightforward, but certain factors play a significant role. These factors are key whether you’re evaluating the potential goldmine you own or considering the leap into domain investment, particularly with the emerging Web3 space.

The Ingredients of a Valuable Domain Name

Let’s demystify this: A domain’s name value isn’t just what you think it’s worth; it’s heavily influenced by market dynamics and specific metrics that domain investors keep their eyes on. Whether you’re holding onto potential digital real estate or contemplating diving into the domain investment pool, understanding these elements can guide you towards making informed decisions in the lucrative world of domains.


The cornerstone of a domain’s value is its brandability. Take ‘’ — its value skyrockets over ‘’ purely because of Apple’s brand recognition. Domains related to big names like Samsung, Nokia, and Nike, or even clever phrase domains that have potential for branding, like ‘’, command higher prices. It’s all about the power to resonate and stand out.

Popularity and Traffic

Domains aren’t just about the name; their value significantly hinges on search traffic and popularity. A domain that garners a lot of search interest or comes with a built-in audience offers immediate value to buyers. This aspect is also a boon for SEO, making such domains even more attractive to potential owners.

Domain Extension

The tail end of a domain, its extension, plays a crucial role in its valuation. Traditionally, .com domains hold the crown in Web2, but the emergence of Web3 has broadened the horizon with new, trendy extensions, adding a layer of intrigue and value differentiation.

Future Growth Outlook

Investors with a keen eye for future trends may pay premiums for domains they believe will become popular. The staggering valuation of ‘’ at $872 million is a testament to this foresight.


At its core, the domain market operates on supply and demand. High demand drives up prices, often leading to bidding wars that culminate in domains selling to the highest bidder.

Assessing a Domain’s Name Value: Web2 Strategies and Web3 Innovations

Evaluating the a domain name’s value is more of an art than a science, with no one-size-fits-all formula. However, by adhering to established best practices, you can gain a clearer understanding of your domain’s potential value. Additionally, the emergence of Web3 technologies is revolutionizing how domain values are perceived and assessed.

Traditional Methods for Domain Valuation

  1. Comparative Market Analysis
    One of the most effective ways to gauge a domain’s value is by examining the sale prices of similar domains. This involves researching recent sales and listings that match in terms of keyword relevance, domain length, and industry focus. Such data can provide a benchmark for what the market is willing to pay.
  2. Active Engagement and Offer Review
    Listing your domain on reputable platforms and actively reviewing incoming offers can also offer insights into its market value. Regular interaction with potential buyers helps you understand demand and adjust expectations accordingly.
  3. Utilizing Domain Appraisal Services
    Professional domain appraisal services can offer an expert perspective on a domain’s name value. These services analyze various factors, including traffic data, keyword analysis, and overall market trends, to provide a more nuanced valuation.

The Impact of Web3 on Domain Valuation

Web3, with its decentralized nature, introduces a new paradigm in domain valuation and ownership. Here’s how it’s changing the game:

  1. Blockchain-Based Domains
    Domains on blockchain (e.g., .crypto, .eth) are not just addresses but assets on the blockchain, offering both a web presence and a potential investment. Their value is not only in their name but also in their utility within the Web3 ecosystem, such as facilitating cryptocurrency transactions and hosting decentralized websites.
  2. Decentralized Ownership and Transfer
    Web3 domains are owned outright by the purchaser, without the need for a central registry. This direct ownership model can increase a domain’s value due to the enhanced security, privacy, and control it offers. Additionally, the ease of transfer and sale through smart contracts can make these domains more liquid and potentially more valuable.
  3. NFT Integration
    Many Web3 domains are also NFTs (Non-Fungible Tokens), which means their ownership is recorded on the blockchain. This integration can add value by providing verifiable scarcity, provenance, and the potential for unique attributes or benefits associated with the domain/NFT.
  4. Emerging Use Cases
    As the Web3 space evolves, so too do the use cases for blockchain-based domains. From serving as a digital identity across decentralized applications (dApps) to enabling secure, peer-to-peer transactions, the utility of these domains continues to grow. This expanding functionality can significantly impact their value.

Embracing Change In Domains’ Name Value

The high selling prices of domain names highlight their significant value in the digital marketplace, driven by factors like brandability, traffic, and domain extensions. As we transition from the Web2 era to to Web3, the approach to determining a domain’s value is undergoing a fundamental shift.

In the Web2 framework, a domain’s name value is traditionally influenced by a domain’s commercial potential and its ability to rank well in search engines. However, Web3 introduces a new evaluation paradigm centered around blockchain technology, decentralization, and the tokenization of domains as NFTs. This shift not only adds layers of utility and security to domains but also positions them as integral assets within the decentralized web.

Web3 domains stand out for their decentralized ownership, enhanced security, and multifunctionality, extending their value beyond traditional metrics to include their role in facilitating transactions, hosting applications, and establishing digital identities. This broader utility, combined with the scarcity and authenticity provided by NFT technology, is reshaping how we assess domain value.

The future of domain valuation looks promising, filled with opportunities for innovation and investment. The move from Web2 to Web3 doesn’t just change the technical underpinnings of the internet; it challenges us to rethink what makes a domain valuable. For those looking to explore the domain market, understanding and adapting to these new valuation criteria will be key to success.

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Accordingly to the day when you will finalise your purchase, you have the right to receive from 1 to 3 NFT Domains for FREE!

Once you have completed your order, within 48h you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain/s.

You can chose on which blockchain you want to mint on and minting fee is covered by Freename!


Once you have added your favorite items to the cart, you proceed to “checkout” and add your coupon to the “coupon box”.

Said coupon will instantly do its magic and your due total will drop!


How does it work?

Once you have completed your order, you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain value $50 or if you’re lucky a randomly assigned TLD with value $699 (between these: .immersive; .multiverse; .freelancer; .cashback; .hologram)

you can chose on which blockchain you want to mint your NFT Domain/TLD on and minting fee is covered by Freename!


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Why do i Need a Wallet?

Freename domains are blockchain-based assets and would be minted and stored using a wallet. Users are required to mint and manage their domains using a Metamask or Coinbase-configured wallet. It must be a non-custodial wallet, meaning that one must own the private keys to the wallet in order to approve transactions via a signature.

To benefit from Freename Web 3 domains/TLDs, you must have a wallet. This is because Web 3 domains/TLDs are blockchain-based assets. Users can mint and manage their domains using Metamask or Coinbase-configured wallets.

Keep in mind that it must be a non-custodial wallet. You own the private keys to the wallet (in order to approve transactions via a signature).

Are the Domains Associated with ICANN?

ICANN does not manage domains. believes their TLDs/domains must allow customers to operate independently. wants to build a utility infrastructure, allowing customers to use their services for valuable and generative purposes. By leveraging blockchain technology, Freename Web 3 domains/TLDs have no centralized authority imposing rules and regulations.

What is a Wallet?

Every blockchain user requires a wallet in order to interact with the network. A wallet is essentially an account on the blockchain where transactions can be sent and received. It is also where one can store blockchain assets such as cryptocurrency or NFTs (non-fungible tokens). There is no personal information associated with a wallet and none is required to create one. A wallet consists of a public key and a private key. The public key can be safely shared with anyone who wishes to send assets to the corresponding wallet, however, the private key should not be shared and is the key to accessing the wallet in the event where access is lost or to create another instance.

A crypto wallet (cryptocurrency wallet) is software or hardware that enables users to store and use cryptocurrency. With cryptocurrencies, there isn’t any actual money to carry around in a wallet. They exist on the blockchain. Similarly to traditional bank transfers, crypto wallets enable users to send and receive cryptocurrencies, NFTs, etc.

A wallet consists of a public key and a private key. To receive assets, you share your public key associated with your wallet. You should NEVER share your private key.

How do i Claim my Earnings from Freename

ou can withdraw revenues generated passively through a cryptocurrency transfer. Connect your cryptocurrency wallet and, once your withdrawal request is confirmed, the desired amount is pulled from Freename’s reserves and conveniently delivered to you!

Claim your earnings by following these steps:

  1. Connect your cryptocurrency wallet to
  2. Request a withdrawal
  3. Receive request confirmation
  4. Receive withdrawal directly to your wallet.

Can i Transfer Domains?

Yes. The domain is stored in your cryptocurrency wallet and can be transferred by you after you have minted it. Access your portfolio, select the TLD or Domain you wish to transfer and type the recipient’s address. Afterwards, you must paste the OTP code you received by mail to confirm the transaction. Keep in mind that currently, it is not possible to import the domain that has been transferred, but it will be possible soon!

Yes. Domains are transferable ONLY after a TLD/domain has been minted and stored in a user’s wallet.

To transfer the TLD (or domain), the user must:

  • Access their wallet
  • Select the item they want to transfer
  • Enter the recipient’s address.
  • Confirm the transaction by pasting the OTP received by email

In the future, will support importing domains that have been transferred.

What about Trademarks?

Registering a trademark on your Freename Web3 TLD will allow you to protect your web3 TLD and your logo worldwide juridically.

From the moment you deposit a trademark request, your web3 TLD will be protected worldwide for 6 months awaiting for the Swiss Federal Institute of Intellectual Property ( to confirm and register the availability of your TLD.****

A trademark is any symbol, phrase, or word that allows customers to identify a company’s goods or services. Freename is a web3 domain/TLD provider that also provides trademark registration.

A user must reach out to the trademark department to register a trademark. To get your trademark filed for review at the Swiss Federal Institute of Intellectual Property, a user must provide the following:

  1. Complete a Know your customer (KYC)
  2. A list of TLDs they wish to trademark
  3. Proof of payment

Once these conditions are met, it takes one week for the trademark to be reviewed and logo/TLDs to be provided with six months of worldwide protection.

Is Minting the same as Buying?

Purchasing a TLD (or domain) on Freename and minting it on the blockchain are two distinct steps. When you purchase a TLD (or domain), the transaction is recorded in Freename’s database and not on the blockchain. Minting a TLD (or domain) on the blockchain requires a second step: log into the user’s personal area, select the TLD (or domain) and press “mint TLD” (or domain): done! Don’t worry, once you have purchased a Freename domain, no one can take it away from you!

No. Buying and Minting a TLD/domain are two different things.**

Buying **is the process of recording a transaction on Freename’s database and not on the blockchain.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full control over the TLD/domain.

It is very easy to mint a domain/TLD once you purchase it. Simply:

  • Log into your personal area
  • Select the TLD (or domain)
  • Press “mint TLD” (or domain)

What is Domain Minting?

Minting is the process of publishing a Freename domain (or TLD) on the blockchain via your wallet to gain full custody of the domain. This means that the only person that has control over the domain (or TLD) is the person who controls (has access to) the wallet.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full ownership over the domain.

Minting on is as simple as the following steps:

  1. Go to the website
  2. Enter the TLD/domain you want to buy in the search bar
  3. Add the TLD/domain to your cart
  4. Go to checkout
  5. Create a account
  6. Purchase the TLD/domain with cryptocurrency or a credit card
  7. Go to “portfolio and incomes.”
  8. Click on mint TLD/domain

Which domains are Protected?

Protected domains and TLDs are domains and TLDs that we’ve detected are associated with a brand, organization, or notable person. We believe it is important to increase adoption for the next generation of the internet by helping to onboard brands into the Web3 era. If you are interested in applying for a Protected domain, please contact us.

TLDs/Domains associated with a notable person, brand or organization are considered Protected Domains. Protected domains help onboard brands in Web 3 increasing adoption. Protected domains also protect users from others impersonating/stealing their domains.

Reach out to to apply for a protected domain.

Why use Freename?

Freename domains are unique by their very nature: only with Freename you can register domains with unique TLDs for your digital identity while passively earning money! is not only the leading TLD and Domains platform in Web 3, but also lets users generate passive income!

Owning a Freename Web 3 TLD entitles users to receive passive income whenever a domain is bought on their TLD. Users can register and mint TLD/domains of their choice if available.

What is a Domain?

A domain name is a string of letters and/or numbers that points to the IP address of the corresponding website. Generally, it is easier to remember a name than a long string of numbers.

A domain name is an address that people type into a browser bar to find a website. It consists of a Top-Level Domain (TLD), everything that comes after the dot, and the Second-Level Domain (SLD), everything that comes before the dot.

For example, “” is the domain name, “Freename” is the SLD and “io” is the TLD.

Which Chains are Supported?

Freename has a multi-chain approach. You can choose on which Blockchain to mint your Web3 Domains and TLDs ranging Among Polygon, Cronos, and Binance.

A user can mint a domain/TLD on the following blockchains:

  • Polygon
  • Cronos
  • Binance

Freename plans to expand its multi-chain approach by adding blockchains upon which domains can be minted.

Are there Renewal Fees?

No! Once you’ve bought a Freename Domain or TLD, it’s yours forever, no renewal fees ever!

No. There are no renewal fees on Once a user has paid a one-time payment for a domain/TLD, they own it. Forever.

This is the significant advantage of Web 3 domain/TLD over traditional alternatives.

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