The Super Bowl LIX week is around the corner. The championship game will be played at the Ceasor Superdome, New Orleans, on Sunday, Feb 9, 2025. As of now, four teams are competing in the NFL playoffs: Kansas City Chiefs, Philadelphia Eagles, Buffalo Bills, and Washington Commanders. However, the odds favor the reigning champion, Kansas Chiefs.
Undoubtedly, it is one of the biggest sports events viewed by millions from around the world. Still, many are oblivious to the sheer magnitude of this annual championship game beyond the sporting spectacle.
In this article, we touch on the lesser known side of Super Bowl revenue, how so much money is generated, and even throw in a special offer on investing in Super Bowl exclusive web3 domains through Freename.
The Rise of American Football to the World Stage
While American football hasn’t reached the same global scale as regular football (or soccer as it’s known in the US), the Super Bowl has grown into one of the most watched sporting events in the world. The Super Bowl LVIII had an estimated viewership of nearly 124 million people (recorded by Nielsen), which is a new record for an NFL game. But the records are meant to be broken.
It wouldn’t come as a surprise if the latest edition surpassed that due to the steady rise of the game over the last few decades. In fact, the latest surveys, estimates, and analysis say that more than 203 million U.S. adults have plans to watch the Super Bowl LIX championship match.
With so many eyeballs on this single event, the eye-watering Super Bowl revenue generated annually is easier to comprehend.
- The player to watch out for. There’s the incredible matchup featuring the defending champion Kansas City Chiefs led by Patrick Mahomes – who many experts are describing as a quarterback in the process of crafting a GOAT (greatest of all time) resumé before our eyes.
Another big draw is the Super Bowl halftime show. Global icons like Michael Jackson, Madonna, Prince, Beyonce, Sir Paul McCartney, and Lady Gaga, among many others, have all graced the stage for the coveted halftime performance. The 2025 show will be no different, with a 17-time Grammy-winning rapper, Kendrick Lamar, headlining the halftime show for the 59th edition of the Super Bowl.
The Money Trail
The average cost of a 30-second Super Bowl commercial is a staggering US$7 million. And guess what? All the spots have been sold out three months in advance.
This cost has nearly tripled from US$2.2 for a 30-second commercial as recently as 2004. Advertisers have calculated that paying these vast amounts is more than worth it for the level of publicity they’ll receive in these short time slots.
Super Bowl spending, which includes apparel, food, drinks, and other categories related to the sporting event, reached US$17.3 billion in 2024. In comparison, the LIX edition is expected to generate $18.6 billion in spending, with $91.58 per person, on average. In 2024, the average spending stood at just over $86 per person, on average.
Buy Super Bowl Exclusive Web3 Domains From Freename
With so much hype around the Super Bowl, we’re giving our Freename audience the chance to get in on the excitement and win big! In celebration of one of the premier events of the year, we’re delighted to announce a 30% discount on various American football-themed domains when you use the code “HUT30”. It’s only valid until February 9th, 23:59 EST. Make sure you don’t miss out on these Super Bowl exclusive web3 domains! Hurry and get yours now.