It’s Super Bowl LVIII week! American football fans around the world are eagerly anticipating an intriguing matchup between the dynastic Kansas City Chiefs and San Francisco 49ers in Las Vegas. However, many are oblivious to the sheer magnitude of this annual championship game, beyond the sporting spectacle. In this article, we touch on the lesser known side of Super Bowl revenue, how so much money is generated, and even throw in a special offer on investing in Super Bowl exclusive web3 domains through Freename.
The Rise of American Football to the World Stage
While American football hasn’t reached the same global scale as regular football (or soccer as it’s known in the US), the Super Bowl has grown into one of the most watched sporting events in the world. The 2023 Super Bowl had an estimated viewership of 115 million people – a new record for an NFL game. It wouldn’t come as a surprise if the 2024 edition surpassed that due the steady rise of the game over the last few decades.
With so many eyeballs on this single event, the eye watering Super Bowl revenue generated annually is easier to comprehend. Firstly, there’s the incredible matchup featuring the defending champion Kansas City Chiefs led by Patrick Mahomes – who many experts are describing as a quarterback in the process of crafting a GOAT (greatest of all time) resumé before our eyes.
Another big draw is the Super Bowl halftime show. Global icons like Michael Jackson, Madonna, Prince, Beyonce, Sir Paul McCartney, and Lady Gaga among many others, have all graced the stage for the coveted halftime performance. The 2024 show will be no different with R&B legend, Usher, headlining the halftime show for the 58th edition of the Super Bowl.
The Money Trail
The average cost of a 30-second Super Bowl commercial will be a staggering US$7 million. This cost has nearly tripled from US$2.2 for a 30-second commercial as recently as 2004. Advertisers have calculated that paying these vast amounts is more than worth it for the level of publicity they’ll receive in these short time slots.
Super Bowl spending, which includes apparel, food, drinks, and other categories related to the sporting event, is expected to reach US$17.3 billion in 2024. This would be a US$1 billion increase just from 2023.
The US Chamber of Commerce anticipated that the Super Bowl will also generate an extra $500 million for the Las Vegas economy (where the big game is being hosted). This figure includes an expected 150,000 visitors who will come to the city and spend as much as US$215 million in the process. This doesn’t even include the huge amounts that are likely to be wagered in one of the gambling capitals of the world.
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