Page Howe Explains: ICANN and Web3

Page Howe Explains the Dynamics Between Web3 and ICANN


In a recent podcast interview with industry expert Page Howe, renowned for his extensive domain investment experience, we delved deep into the impact of Web3 on domain dynamics and the role of ICANN in this shifting digital terrain. In this blog post, we distill the essential takeaways from that conversation, shedding light on the intersection of Web3 and ICANN and its implications for domain investors, registrars, and businesses.

Read on to learn more about Web3 and traditional domain dynamics as Howe shares his valuable insights and expertise in domain investment.

Understanding Web3 Domains: Page Howe’s Insightful Advice

In the midst of the London Domain Summit buzz, Page Howe emphasized the significance of taking the time to truly comprehend what Web3 domains are before passing judgment on them.

He openly acknowledged that Web3 domains may not be everybody’s cup of tea. He also stated that prospective investors and enthusiasts should not rush to judgment without fully understanding what Web3 is and its future implications. Instead, he encouraged a patient and open-minded approach to grasp the essence of crypto domains.

Navigating the Domain Landscape: ICANN vs. Web3 Domains

In the live broadcast, Howe clearly explains the difference between traditional domains regulated by ICANN vs. the decentralized, blockchain-based Web3 domains.

ICANN domains, he notes, are characterized by a controlled environment, epitomizing bureaucracy and stability. While this control may be necessary for ensuring the accessibility and fairness of the public internet, it can be limiting for those seeking quick, innovative ventures. On the other hand, due to their decentralized nature, Web3 domains offer agility and capacity for rapid action. Howe’s perspective suggests they may be a haven for those with boundless energy, passion, and a desire to build thriving online communities.

The key takeaway is that the choice between ICANN and Web3 domains isn’t binary nor mutually exclusive. Howe believes that both can coexist and cater to different needs. As we move forward, we must recognize the evolving landscape as ICANN’s dominance might wane, and the potential for Web3 domains could rise.

Whether you opt for the traditional strength of ICANN or the dynamic energy of Web3 domains, understanding your domain landscape is the first step toward making an informed decision.

Web2 and Web3 Domain Investment Insights

When asked if he invests more in Web3 domains than traditional domains, Howe stated that he still invests significant time and money in Web2 domains. He further explains that the traditional domain ecosystem is already well established and stable, and the internet is currently in Web2.

On the other hand, as Web3 is gradually gaining traction, these domains are still much cheaper than Web2 domains. So, while he is highly interested and actively investing in Web3, much of his time and money is still invested in Web2.

This insight from Howe highlights that there is no need to choose one side and that investors can strategically dabble in both Web2 and Web3 domains.

ICANN’s TLD Release Cycle

Howe provided intriguing insights into ICANN’s domain release cycle and the evolving landscape of domain registrations.

He revealed that ICANN’s domain release cycle has historically occurred approximately every 10 years. He traces this pattern back to the 1990s when ICANN initiated the system. In 2002, they introduced a test bed with more TLDs, followed by another round in 2014 when approximately 2000 TLDs were introduced. The next significant release is slated for 2026, with the possibility of domains becoming available at any time.

However, he also stated that purchasing these new TLDs is complicated and arduous, and they cost a fortune. If one could go through the entire process and have the financial resources to invest large sums in such TLDs, then it’s an excellent investment. However, that isn’t a viable option for all investors, and that’s where Web3 comes in as a better, more cost-effective means of buying and owning TLDs.

How Web3 and ICANN Affect Each Other

In this thought-provoking discussion, Howe delved into the intricate relationship between Web3 and ICANN, shedding light on how these two domains impact each other.

Web3’s Influence on ICANN

Howe highlighted the growing interest in Web3 domains and how they have stirred conversations within ICANN. The desire for personalized top-level domains (TLDs) in Web3 has raised questions about ICANN’s role in granting these domains. ICANN’s recent decision to open a new round of TLD applications by 2026 signals a response to the changing landscape.

Navigating Web3

He explains how individuals and companies can navigate Web3. Speculating in areas of domain names that ICANN may not readily approve, such as one and two-character TLDs, emojis, geographic terms, and combinations of letters and numbers, might yield success. This reflects the evolving nature of the domain space.

The Future of ICANN

Howe presents two potential paths for ICANN – ignore Web3 or integrate key features of Web3 into traditional domains to stay competitive and relevant. He anticipates that integration if it happens, may not occur until 2027 or 2028. The discussion underscores the need for ICANN to adapt to changing dynamics while acknowledging its role in maintaining the internet’s stability.

In this rapidly evolving digital landscape, understanding the intricate interplay between Web3 and ICANN is crucial for domain investors, registrars, and businesses seeking to secure their digital identities. As Web3 continues to reshape the internet and ICANN adapts to these changes, staying informed and strategically positioning your digital assets will be essential for anyone navigating this dynamic terrain.

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How does it work?

Once you have completed your order, you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain value $50 or if you’re lucky a randomly assigned TLD with value $699 (between these: .immersive; .multiverse; .freelancer; .cashback; .hologram)

you can chose on which blockchain you want to mint your NFT Domain/TLD on and minting fee is covered by Freename!


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Why do i Need a Wallet?

Freename domains are blockchain-based assets and would be minted and stored using a wallet. Users are required to mint and manage their domains using a Metamask or Coinbase-configured wallet. It must be a non-custodial wallet, meaning that one must own the private keys to the wallet in order to approve transactions via a signature.

To benefit from Freename Web 3 domains/TLDs, you must have a wallet. This is because Web 3 domains/TLDs are blockchain-based assets. Users can mint and manage their domains using Metamask or Coinbase-configured wallets.

Keep in mind that it must be a non-custodial wallet. You own the private keys to the wallet (in order to approve transactions via a signature).

Are the Domains Associated with ICANN?

ICANN does not manage domains. believes their TLDs/domains must allow customers to operate independently. wants to build a utility infrastructure, allowing customers to use their services for valuable and generative purposes. By leveraging blockchain technology, Freename Web 3 domains/TLDs have no centralized authority imposing rules and regulations.

What is a Wallet?

Every blockchain user requires a wallet in order to interact with the network. A wallet is essentially an account on the blockchain where transactions can be sent and received. It is also where one can store blockchain assets such as cryptocurrency or NFTs (non-fungible tokens). There is no personal information associated with a wallet and none is required to create one. A wallet consists of a public key and a private key. The public key can be safely shared with anyone who wishes to send assets to the corresponding wallet, however, the private key should not be shared and is the key to accessing the wallet in the event where access is lost or to create another instance.

A crypto wallet (cryptocurrency wallet) is software or hardware that enables users to store and use cryptocurrency. With cryptocurrencies, there isn’t any actual money to carry around in a wallet. They exist on the blockchain. Similarly to traditional bank transfers, crypto wallets enable users to send and receive cryptocurrencies, NFTs, etc.

A wallet consists of a public key and a private key. To receive assets, you share your public key associated with your wallet. You should NEVER share your private key.

How do i Claim my Earnings from Freename

ou can withdraw revenues generated passively through a cryptocurrency transfer. Connect your cryptocurrency wallet and, once your withdrawal request is confirmed, the desired amount is pulled from Freename’s reserves and conveniently delivered to you!

Claim your earnings by following these steps:

  1. Connect your cryptocurrency wallet to
  2. Request a withdrawal
  3. Receive request confirmation
  4. Receive withdrawal directly to your wallet.

Can i Transfer Domains?

Yes. The domain is stored in your cryptocurrency wallet and can be transferred by you after you have minted it. Access your portfolio, select the TLD or Domain you wish to transfer and type the recipient’s address. Afterwards, you must paste the OTP code you received by mail to confirm the transaction. Keep in mind that currently, it is not possible to import the domain that has been transferred, but it will be possible soon!

Yes. Domains are transferable ONLY after a TLD/domain has been minted and stored in a user’s wallet.

To transfer the TLD (or domain), the user must:

  • Access their wallet
  • Select the item they want to transfer
  • Enter the recipient’s address.
  • Confirm the transaction by pasting the OTP received by email

In the future, will support importing domains that have been transferred.

What about Trademarks?

Registering a trademark on your Freename Web3 TLD will allow you to protect your web3 TLD and your logo worldwide juridically.

From the moment you deposit a trademark request, your web3 TLD will be protected worldwide for 6 months awaiting for the Swiss Federal Institute of Intellectual Property ( to confirm and register the availability of your TLD.****

A trademark is any symbol, phrase, or word that allows customers to identify a company’s goods or services. Freename is a web3 domain/TLD provider that also provides trademark registration.

A user must reach out to the trademark department to register a trademark. To get your trademark filed for review at the Swiss Federal Institute of Intellectual Property, a user must provide the following:

  1. Complete a Know your customer (KYC)
  2. A list of TLDs they wish to trademark
  3. Proof of payment

Once these conditions are met, it takes one week for the trademark to be reviewed and logo/TLDs to be provided with six months of worldwide protection.

Is Minting the same as Buying?

Purchasing a TLD (or domain) on Freename and minting it on the blockchain are two distinct steps. When you purchase a TLD (or domain), the transaction is recorded in Freename’s database and not on the blockchain. Minting a TLD (or domain) on the blockchain requires a second step: log into the user’s personal area, select the TLD (or domain) and press “mint TLD” (or domain): done! Don’t worry, once you have purchased a Freename domain, no one can take it away from you!

No. Buying and Minting a TLD/domain are two different things.**

Buying **is the process of recording a transaction on Freename’s database and not on the blockchain.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full control over the TLD/domain.

It is very easy to mint a domain/TLD once you purchase it. Simply:

  • Log into your personal area
  • Select the TLD (or domain)
  • Press “mint TLD” (or domain)

What is Domain Minting?

Minting is the process of publishing a Freename domain (or TLD) on the blockchain via your wallet to gain full custody of the domain. This means that the only person that has control over the domain (or TLD) is the person who controls (has access to) the wallet.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full ownership over the domain.

Minting on is as simple as the following steps:

  1. Go to the website
  2. Enter the TLD/domain you want to buy in the search bar
  3. Add the TLD/domain to your cart
  4. Go to checkout
  5. Create a account
  6. Purchase the TLD/domain with cryptocurrency or a credit card
  7. Go to “portfolio and incomes.”
  8. Click on mint TLD/domain

Which domains are Protected?

Protected domains and TLDs are domains and TLDs that we’ve detected are associated with a brand, organization, or notable person. We believe it is important to increase adoption for the next generation of the internet by helping to onboard brands into the Web3 era. If you are interested in applying for a Protected domain, please contact us.

TLDs/Domains associated with a notable person, brand or organization are considered Protected Domains. Protected domains help onboard brands in Web 3 increasing adoption. Protected domains also protect users from others impersonating/stealing their domains.

Reach out to to apply for a protected domain.

Why use Freename?

Freename domains are unique by their very nature: only with Freename you can register domains with unique TLDs for your digital identity while passively earning money! is not only the leading TLD and Domains platform in Web 3, but also lets users generate passive income!

Owning a Freename Web 3 TLD entitles users to receive passive income whenever a domain is bought on their TLD. Users can register and mint TLD/domains of their choice if available.

What is a Domain?

A domain name is a string of letters and/or numbers that points to the IP address of the corresponding website. Generally, it is easier to remember a name than a long string of numbers.

A domain name is an address that people type into a browser bar to find a website. It consists of a Top-Level Domain (TLD), everything that comes after the dot, and the Second-Level Domain (SLD), everything that comes before the dot.

For example, “” is the domain name, “Freename” is the SLD and “io” is the TLD.

Which Chains are Supported?

Freename has a multi-chain approach. You can choose on which Blockchain to mint your Web3 Domains and TLDs ranging Among Polygon, Cronos, and Binance.

A user can mint a domain/TLD on the following blockchains:

  • Polygon
  • Cronos
  • Binance

Freename plans to expand its multi-chain approach by adding blockchains upon which domains can be minted.

Are there Renewal Fees?

No! Once you’ve bought a Freename Domain or TLD, it’s yours forever, no renewal fees ever!

No. There are no renewal fees on Once a user has paid a one-time payment for a domain/TLD, they own it. Forever.

This is the significant advantage of Web 3 domain/TLD over traditional alternatives.

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