Protected Domains

Domains are essentially digital identities. Brand, individuals and firms use their domains and websites to best express themselves and their products. Having the right domain/TLD is extremely crucial in setting the tone. While searching for your Web 3.0 domain/TLD on, you may see that it’s protected. What does that mean?

To understand protected domains, you need to understand what domains/TLDs are.

What are domains/TLDs

There are two categories. Top-Level Domain (TLD) and Second-Level Domain (SLD). Imagine you want to start your own consultancy. You want your website to be “ABC.consultancy”. Your SLD would be “ABC”, and your TLD would be “.consultancy”.

Web 3 domains/TLDs are the same as Web 2. The only difference is that ICANN has no control over Web 3 domains. Web 3 TLDs from help empower users through:

  1. Decentralization
  2. Customizability
  3. Freedom
  4. Passive income

Click here for more information.

Why are domains/TLDs protected?

When tell you that a domain/TLD is protected, it means that someone else has already purchased it. Why is it that freename’s security protocols help protect other people’s domains/TLDs? This is because of two reasons:

Privacy. leverages blockchain infrastructures to ensure that no single name is repeated, registered, or minted twice. This protects Freename users by protecting their identity, as these protected domains/TLDs are already associated with a brand, organization, or notable person. Freename trademarks further empower users by juridically protecting their Web 3 TLDs and Logo, worldwide.

Web 3 TLDs can be very valuable. Web 3 TLDs and Domains can be considered smart investments. Freename gives users the platform to help build passive income. Users can generate income by hypothesizing which big brands would join the Web 3 space next. Big corporations like Fifa are starting to make their transition into Web 3. If you bought the Web 3 TLD “.FIFA”, you would be protected by Freename if FIFA tried acquiring that Web 3 TLD. Unlike other Web 3 registrars, also helps users earn royalties from minting TLDs.

How to value a domain

Did you know, “000.eth” sold for 300 ETH? Some domains can range from $8 to $30 million! Before acquiring your own Web 3 domain/TLD, it is useful to understand how to value your options. The bad news is, there is no ‘one size fits all’ way of evaluating. The good news? Understanding key characteristics and factors can help you make your decision with more conviction.

Every domain has a price range, not a fixed price. They all are distinct and their worth can depend heavily on the person/business’s identity. For businesses, having the right domain translates their product and professionalism. For them, it could potentially have either a positive or a negative impact on the future of the business. Their domains can represent the priceless effort they have put into their business.

There are other quantifiable factors that can value a domain and TLDs. Some factors include language, length, niche, market, google trends, TLDs, etc. Finding “exact match domains” can help you understand how noteworthy a domain is. For example, if a carwash were to buy a domain, it would be in their interest to have ‘carwash’ somewhere written. The same can be said for Web 3 TLDs. Imagine in a few years where local businesses all around the world start accepting cryptocurrency. Minting a Web 3 TLD such as “.carwash” from would help you generate passive income once carwashes start registering domains on your TLD. With freename, you would be entitled to 50% royalties for every carwash registered.

Freename Trademarks

Now that you know how to value domains, your next question would be “how can i protect my domain/TLD?”

Trademarks help you take legal action against those using your domain/TLD without your permission. This is where Freename trademark service comes in**.** Freename Web3 TLD trademark registration provides legal protection for your domain name and logo worldwide. For six months after you submit your trademark application to the Swiss Federal Institute of Intellectual Property (, your Web3 TLD will be safeguarded everywhere around the globe. You can also decide which countries to register your trademark.

How can I apply for a Freename Trademark?

Its very simple. Only requires 5 steps:

  1. Get in touch with Freename’s trademark department.
  2. Provide your KYC, list of TLDs you want to trademark and proof of payment
  3. Your trademark will be filed for you to the IGE/IPI for a review
  4. You will receive 6-months of protection worldwide in less than a week!
  5. The Swiss trademark service fee begins at $1,500 for a single mark

Protecting your trademark is a very important step. Whether you are getting a trademark for business purposes or to generate income, offers the best domain name trademark option at the most affordable price. Trademarking your Web 3 domain/TLD will make sure no third party can duplicate it. All your stress and worries about impersonation will be taken care by Freename.

Ready to take the next step? Click here to buy your first Web 3 domain/TLD.