Tess Diaz on Web3 & Shaping the Internet's Future

Tess Diaz on Web3 and the Internet's Future

Tess diaz

In this edition of the discussion around domain investing, Beba, Community Manager at Freename, had an opportunity to sit down with Tess Diaz, an enterprise domain name management consultant. Tess has worked at companies like GoDaddy and Media Options and holds over 18 years of experience.

She shares her views on Web3 and how it will share the internet’s future.

People Still Don’t Perceive the True Value of Domains

As someone working in enterprise domain name management, Tess can confirm that not everyone understands the value of domain names. There’s a knowledge gap between investors and buyers. Thus, at times, it’s hard to convey the value of the domains that are available to prospective buyers.

People, especially in development, think domain means the website. So those involved in the domain industry need to better convey that domain names are your online identity and not just words affixed with .com or .net. Bob Parsons, the founder of GoDaddy, said, “Domain name is your ticket to a baseball park”. And that mindset made GoDaddy the industry leader.

A Vision of How a Domain Will Grow is Important

The reason why someone buys a brand new domain for a million dollars is the vision they have for that domain. They may see the domain’s popularity a few years later. Or they may be building a brand around it. Ultimately, it’s this vision that matters.

As a domain broker or investor, you need to sell this vision to others. Tess believes that is the most important aspect when it comes to selling domains.

Adapting is Key to Success

“Adapting to changes” is general business advice, and it applies to Web3 as well.

GoDaddy became a market leader by adapting to threats, opportunities, and changing regulatory environments. And that’ll be the key for any domain investor or Web3 domain registrar.

Web3, currently in its nascent stages, will continue to evolve rapidly. There will be technological innovation and interference from the regulators. To succeed, you must keep pace.

Attending conferences, joining focused groups, and having meetings with influential people is one way to anticipate the coming changes. Then, you are in a much better position to respond to those changes.

TLDs will Grow in Importance in Web3

In Web2, TLDs matter a lot. The .com TLD leads the pack, followed by .net, .org, .io and so on.

In Web3, the importance of TLDs is going to surge. Registrars will come up with new and exciting TLDs, and some will reach the heights of .com TLD.

But another factor that will come into the picture is memorability. How well a TLD suits an SLD will determine the final price. One SLD may sound perfect with a particular (me.me, for example) TLD, but not with another (me.sx, for example).

Web3 Presents an Opportunity to Get in Early

Web2 minted several millionaires in the domain name industry. These professionals (or average Joes) saw the potential early, leveraged it, and became successful.

Web3 is at a similar tipping point. Those who get in early and get it right will reap huge dividends. Tess Diaz believes the most important thing is to educate yourself and take risks.

Certain Segments will Peak Sooner Than Others

While Web3 will eventually impact every segment, not every segment will peak simultaneously. Some are trailblazers, and some are laggards.

There are segments like gaming that are seeing wide adoption. We are seeing influencers promoting certain brands and offering incentives for trying the services out. So there lie better opportunities.

There Will Be Legal Challenges

In Web3, investors and companies will have to grapple with legal obstacles. There are certain areas that aren’t regulated and are in the grey area. There are no copyright infringement and trademark violation guidelines in Web3 domaining yet. Nor is the crypto market that much regulated. Thus, expect legal challenges along the way.

Navigating Web3’s Domain Landscape with Tess Diaz

Tess’s emphasis on the importance of conveying a vision for domain growth resonated deeply. Her belief in the power of adaptation and anticipation of changes within the industry offered invaluable advice for aspiring domain investors and registrars navigating the Web3 landscape.

It was truly delightful to delve into Tess’s perspectives on the future of Web3 and its profound impact on the internet landscape. Her articulate insights shed light on the evolving domain industry and the pivotal role domain names play in shaping online identities.

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How does it work?

Accordingly to the day when you will finalise your purchase, you have the right to receive from 1 to 3 NFT Domains for FREE!

Once you have completed your order, within 48h you will automatically receive on www.freename.io platform, in your personal area “portfolio” the randomly assigned NFT Domain/s.

You can chose on which blockchain you want to mint on and minting fee is covered by Freename!


Once you have added your favorite items to the cart, you proceed to “checkout” and add your coupon to the “coupon box”.

Said coupon will instantly do its magic and your due total will drop!


How does it work?

Once you have completed your order, you will automatically receive on www.freename.io platform, in your personal area “portfolio” the randomly assigned NFT Domain value $50 or if you’re lucky a randomly assigned TLD with value $699 (between these: .immersive; .multiverse; .freelancer; .cashback; .hologram)

you can chose on which blockchain you want to mint your NFT Domain/TLD on and minting fee is covered by Freename!


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Why do i Need a Wallet?

Freename domains are blockchain-based assets and would be minted and stored using a wallet. Users are required to mint and manage their domains using a Metamask or Coinbase-configured wallet. It must be a non-custodial wallet, meaning that one must own the private keys to the wallet in order to approve transactions via a signature.

To benefit from Freename Web 3 domains/TLDs, you must have a wallet. This is because Web 3 domains/TLDs are blockchain-based assets. Users can mint and manage their domains using Metamask or Coinbase-configured wallets.

Keep in mind that it must be a non-custodial wallet. You own the private keys to the wallet (in order to approve transactions via a signature).

Are the Domains Associated with ICANN?

ICANN does not manage freename.io domains. Freename.io believes their TLDs/domains must allow customers to operate independently. Freename.io wants to build a utility infrastructure, allowing customers to use their services for valuable and generative purposes. By leveraging blockchain technology, Freename Web 3 domains/TLDs have no centralized authority imposing rules and regulations.

What is a Wallet?

Every blockchain user requires a wallet in order to interact with the network. A wallet is essentially an account on the blockchain where transactions can be sent and received. It is also where one can store blockchain assets such as cryptocurrency or NFTs (non-fungible tokens). There is no personal information associated with a wallet and none is required to create one. A wallet consists of a public key and a private key. The public key can be safely shared with anyone who wishes to send assets to the corresponding wallet, however, the private key should not be shared and is the key to accessing the wallet in the event where access is lost or to create another instance.

A crypto wallet (cryptocurrency wallet) is software or hardware that enables users to store and use cryptocurrency. With cryptocurrencies, there isn’t any actual money to carry around in a wallet. They exist on the blockchain. Similarly to traditional bank transfers, crypto wallets enable users to send and receive cryptocurrencies, NFTs, etc.

A wallet consists of a public key and a private key. To receive assets, you share your public key associated with your wallet. You should NEVER share your private key.

How do i Claim my Earnings from Freename

ou can withdraw revenues generated passively through a cryptocurrency transfer. Connect your cryptocurrency wallet and, once your withdrawal request is confirmed, the desired amount is pulled from Freename’s reserves and conveniently delivered to you!

Claim your earnings by following these steps:

  1. Connect your cryptocurrency wallet to Freename.io
  2. Request a withdrawal
  3. Receive request confirmation
  4. Receive withdrawal directly to your wallet.

Can i Transfer Domains?

Yes. The domain is stored in your cryptocurrency wallet and can be transferred by you after you have minted it. Access your portfolio, select the TLD or Domain you wish to transfer and type the recipient’s address. Afterwards, you must paste the OTP code you received by mail to confirm the transaction. Keep in mind that currently, it is not possible to import the domain that has been transferred, but it will be possible soon!

Yes. Domains are transferable ONLY after a TLD/domain has been minted and stored in a user’s wallet.

To transfer the TLD (or domain), the user must:

  • Access their wallet
  • Select the item they want to transfer
  • Enter the recipient’s address.
  • Confirm the transaction by pasting the OTP received by email

In the future, Freename.io will support importing domains that have been transferred.

What about Trademarks?

Registering a trademark on your Freename Web3 TLD will allow you to protect your web3 TLD and your logo worldwide juridically.

From the moment you deposit a trademark request, your web3 TLD will be protected worldwide for 6 months awaiting for the Swiss Federal Institute of Intellectual Property (IGE.ch) to confirm and register the availability of your TLD.****

A trademark is any symbol, phrase, or word that allows customers to identify a company’s goods or services. Freename is a web3 domain/TLD provider that also provides trademark registration.

A user must reach out to the trademark department to register a trademark. To get your trademark filed for review at the Swiss Federal Institute of Intellectual Property, a user must provide the following:

  1. Complete a Know your customer (KYC)
  2. A list of TLDs they wish to trademark
  3. Proof of payment

Once these conditions are met, it takes one week for the trademark to be reviewed and logo/TLDs to be provided with six months of worldwide protection.

Is Minting the same as Buying?

Purchasing a TLD (or domain) on Freename and minting it on the blockchain are two distinct steps. When you purchase a TLD (or domain), the transaction is recorded in Freename’s database and not on the blockchain. Minting a TLD (or domain) on the blockchain requires a second step: log into the user’s personal area, select the TLD (or domain) and press “mint TLD” (or domain): done! Don’t worry, once you have purchased a Freename domain, no one can take it away from you!

No. Buying and Minting a TLD/domain are two different things.**

Buying **is the process of recording a transaction on Freename’s database and not on the blockchain.

Minting is the process of pushing a user’s domain from Freename.io data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full control over the TLD/domain.

It is very easy to mint a domain/TLD once you purchase it. Simply:

  • Log into your personal area
  • Select the TLD (or domain)
  • Press “mint TLD” (or domain)

What is Domain Minting?

Minting is the process of publishing a Freename domain (or TLD) on the blockchain via your wallet to gain full custody of the domain. This means that the only person that has control over the domain (or TLD) is the person who controls (has access to) the wallet.

Minting is the process of pushing a user’s domain from Freename.io data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full ownership over the domain.

Minting on Freename.io is as simple as the following steps:

  1. Go to the Freename.io website
  2. Enter the TLD/domain you want to buy in the search bar
  3. Add the TLD/domain to your cart
  4. Go to checkout
  5. Create a Freename.io account
  6. Purchase the TLD/domain with cryptocurrency or a credit card
  7. Go to “portfolio and incomes.”
  8. Click on mint TLD/domain

Which domains are Protected?

Protected domains and TLDs are domains and TLDs that we’ve detected are associated with a brand, organization, or notable person. We believe it is important to increase adoption for the next generation of the internet by helping to onboard brands into the Web3 era. If you are interested in applying for a Protected domain, please contact us.

TLDs/Domains associated with a notable person, brand or organization are considered Protected Domains. Protected domains help onboard brands in Web 3 increasing adoption. Protected domains also protect users from others impersonating/stealing their domains.

Reach out to Freename.io to apply for a protected domain.

Why use Freename?

Freename domains are unique by their very nature: only with Freename you can register domains with unique TLDs for your digital identity while passively earning money!

Freename.io is not only the leading TLD and Domains platform in Web 3, but also lets users generate passive income!

Owning a Freename Web 3 TLD entitles users to receive passive income whenever a domain is bought on their TLD. Users can register and mint TLD/domains of their choice if available.

What is a Domain?

A domain name is a string of letters and/or numbers that points to the IP address of the corresponding website. Generally, it is easier to remember a name than a long string of numbers.

A domain name is an address that people type into a browser bar to find a website. It consists of a Top-Level Domain (TLD), everything that comes after the dot, and the Second-Level Domain (SLD), everything that comes before the dot.

For example, “Freename.io” is the domain name, “Freename” is the SLD and “io” is the TLD.

Which Chains are Supported?

Freename has a multi-chain approach. You can choose on which Blockchain to mint your Web3 Domains and TLDs ranging Among Polygon, Cronos, and Binance.

A user can mint a Freename.io domain/TLD on the following blockchains:

  • Polygon
  • Cronos
  • Binance

Freename plans to expand its multi-chain approach by adding blockchains upon which domains can be minted.

Are there Renewal Fees?

No! Once you’ve bought a Freename Domain or TLD, it’s yours forever, no renewal fees ever!

No. There are no renewal fees on Freename.io. Once a user has paid a one-time payment for a domain/TLD, they own it. Forever.

This is the significant advantage of Web 3 domain/TLD over traditional alternatives.

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