The Role of Web3 Domains on Online Advertising

Web3 Domains on Online Advertising

Since its explosion in the early 1990s, online advertising has advanced significantly. With Web2 giving us giants like Google and Facebook that gather a lot of user data and allow advertisers to display highly targeted ads, we’ve gotten some efficiency in advertising efforts. 

However, the grave privacy concerns and concentrated power in the hands of those tech giants that followed couldn’t be ignored. As a result, the online advertising sector suffered from a lack of confidence since consumers often thought that their personal data was being used for commercial purposes.

Web3, however, has now set the stage for yet another online advertising revolution. And this one comes with improved privacy, a more transparent advertising economy, and greater control over one’s data using Web3 domains. This new change establishes a more trustworthy and balanced connection between advertisers and consumers by giving users the choice to decide when and how much data to provide. 

In this article, we will look into the specifics of how Web3 domains will change online advertising to make it more user-centric, safe, and generally better.

The Benefits of Web3 Domains in Online Advertising

Web3 domains differ mostly from regular domains in their ownership structure and underlying technologies. Web3 domains decentralize control in a way that no central authority can take your domain away from you; you own it wholly, forever and without renewal fees.

This also signifies a shift in the administration of online advertising and the variety of campaigns that can be developed, along with several added benefits that cannot be dismissed.

Enhanced User Privacy and Data Security

The improved security and privacy Web3 domains provide to customers is one of its key benefits in online advertising. Conventional internet advertising mostly depends on gathering and evaluating enormous volumes of user data—often without the users’ express permission. Due to this centralized data collection, users run the risk of data breaches and serious privacy concerns. 

But Web3 domains give consumers control over their personal data. Users’ ability to decide what data to share, with whom, and for how long ensures a more private and secure browsing experience.

This move toward user-controlled data and increased trust between customers and advertisers results in better and more polite advertising tactics.

Decentralized Ownership and Control

Web3 domains introduce a decentralized model of ownership and control that fundamentally changes the dynamics of online advertising. Big IT corporations manage enormous data networks and set the parameters of advertising in the conventional Web2 model. This centralization often results in unfair practices, such as data monopolies and biased algorithms.

Ownership of Web3 domains is distributed, i.e., no one organization has total control. This democratization allows for open and fair advertising methods. Advertisers can directly interact with their target audience without the need for intermediaries, creating a more balanced and direct advertising ecosystem.

Improved Trust and Transparency in Advertising Transactions

Online advertising depends critically on trust and openness, and Web3 domains are essential to improving these elements. Blockchain technology guarantees that every transaction is transparent and verifiable.

Ad campaigns can be conducted exactly as agreed upon by advertisers using smart contracts, which are self-executing contracts with the contents of the agreement explicitly put into code. This candor lowers the possibility of deception and guarantees advertisers receive what they paid for. Web3 marketing allows privacy-preserving data collection, meaning your information is shared only with your consent. This setup ensures that your data stays safe and your privacy is respected. 

Users can also check how their data is being used and paid for, which promotes more direct and honest communication between advertisers and customers.

Enhanced User Consent Mechanisms

With Web3 domains, giving consent isn’t just a checkbox you click without thinking. It’s a clear, straightforward process. Using smart contracts and decentralized applications (dApps), you can explicitly control how your data is used. 

These tools ensure that every agreement is fair and transparent, and they automatically enforce the terms. You know exactly how your information is being used, which builds trust. 

This makes you more likely to engage with ads, knowing your privacy is safeguarded and your consent is genuinely respected.

Web3 Monetization in Online Advertising

Web3 domains have enable token-based reward systems, where users are incentivized to engage with ads or share their data. Advertisers can distribute tokens as rewards for watching ads, providing feedback, or participating in surveys. These tokens can be used within the ecosystem for various services or even converted into other forms of currency. 

It’s a win-win: advertisers get your genuine engagement, and you get rewarded for your time and attention.

Content Monetization

Traditional content monetization has also become a big deal over the last decade and with Web3, creators don’t have to rely on intermediaries to earn from their content. Instead, they can directly monetize their digital content through microtransactions.

If you’re one, your fans can pay small amounts of cryptocurrency to access your premium content or remove ads. It also means that you have the power to set the terms of your content’s use and distribution and that guarantees that you’re fairly compensated for your creativity and effort.

By purchasing a Web3 domain on Freename and becoming a reseller, you can earn royalties on every domain registered under your TLD. This can be up to 50% of the total domain registration fees, automatically distributed to each member’s wallet via the system. Discover more and embark on your Web3 domain journey with Freename today!

Decentralized Autonomous Organizations (DAOs)

What DAOs do is provide a decentralized framework for you to manage your advertising campaigns. DAOs use smart contracts to automate decision-making processes and in advertising, they manage funds transparently, vote on campaign strategies, and distribute rewards that have been predefined.

Case Studies of Successful Advertising Campaigns

Brave Browser and BAT (Basic Attention Token)

Brave Browser uses the BAT token to reward users for viewing ads and publishers for creating quality content. The advertising platform operates through a DAO that manages the distribution of BAT tokens. Their users are directly compensated for their attention, and advertisers benefit from higher conversion rates.

SuperRare’s NFT Art Marketplace Promotion

To draw in artists and consumers, SuperRare, an Ethereum NFT art marketplace, teamed with a Web3 marketing firm. The ad centered on presenting the platform’s chances for investing in uncommon NFTs and selling digital art. They leveraged several Web3 influencers and came up with their own social media marketing and virtual events to increase their user base and sales volume significantly. This immediately cemented SuperRare’s status as a top NFT art market.

Uniswap’s Marketing Campaign

When Uniswap launched their marketing campaign, the goal was to increase user adoption and liquidity provision. Their DAO voted on several marketing proposals and allocated funds accordingly.

The DAO-managed campaign achieved these goals and the community-driven approach ensured that marketing efforts were aligned with the interests of Uniswap users and stakeholders.

Challenges and Limitations of Web3 Domains in Online Advertising 

Though it won’t be easy, Web3 domains are likely to completely transform online advertising. However, there are some limitations that web3 domains already face.

Technological and Scalability Issues

First up, we’ve got the tech side of things. Web3 domains are built on blockchain technology, which is pretty solid, but it’s not without its quirks. The blockchain is like a growing digital ledger, and as it grows, it can get heavy. 

This means we might run into issues with scalability—how well the system can handle a growing amount of work or its potential to expand. We need to make sure Web3 domains can handle the crowd.

Regulatory and Compliance Concerns

Web3 is still new and relatively unregulated. As governments and institutions try to figure out how to fit this new technology into existing frameworks, there is a lot of uncertainty. For businesses and advertisers, this can be a bit of a headache as they try to adhere to compliance laws.

Adoption Barriers and Resistance from Traditional Stakeholders

Lastly, change can be tough, and not everyone’s on board with it. Traditional stakeholders in the advertising world might be resistant to adopting Web3 domains. It’s a bit like trying to convince someone to trade their old, comfy shoes for a new pair. They might be better, but the old ones are familiar.  Overcoming this resistance and demonstrating the value of Web3 domains is crucial for widespread adoption.

Web3 Domains Are Shaping the Future of Online Advertising

Web3 domains have introduced us to a world where advertisers and consumers can interact directly, where content monetization is fair and transparent, and where personal data is treated with the respect it deserves. 

The implications for online advertising are profound: ads become more relevant, engagement becomes more meaningful, and the entire experience becomes more rewarding.

The landscape of Web3 is ever-changing. So you should keep your finger on the pulse of new developments to stay ahead of the curve. Also, the shift to Web3 domains is a significant one. Be open to new ideas and ways of interacting with online content and ads.

Web3 Domains And Advertising: FAQs

How will Web3 affect digital marketing?

It will improve transparency, security, and user control over data by improving ad metrics and reducing fraud. Web3 also introduces new advertising models, like tokenized incentives and NFTs, that offer unique engagement opportunities. There will also be community-driven decisions through DAOs that align marketing campaigns with consumer interests​.

What impact does Web3 have on the future?

Web3 will increase security, privacy, and openness by decentralizing control. It will help decentralized finance (DeFi) make financial services more easily available and also improve privacy protection for user-owned digital identities. Smart contracts and decentralized apps (dApps) will also simplify procedures and encourage creativity that will lead to new business models.

Fill the info to receive the PDF guide

Stay up to date!

How does it work?

Accordingly to the day when you will finalise your purchase, you have the right to receive from 1 to 3 NFT Domains for FREE!

Once you have completed your order, within 48h you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain/s.

You can chose on which blockchain you want to mint on and minting fee is covered by Freename!


Once you have added your favorite items to the cart, you proceed to “checkout” and add your coupon to the “coupon box”.

Said coupon will instantly do its magic and your due total will drop!


How does it work?

Once you have completed your order, you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain value $50 or if you’re lucky a randomly assigned TLD with value $699 (between these: .immersive; .multiverse; .freelancer; .cashback; .hologram)

you can chose on which blockchain you want to mint your NFT Domain/TLD on and minting fee is covered by Freename!


Fill in the form to Apply

Want to work with us? Let us know!

Why do i Need a Wallet?

Freename domains are blockchain-based assets and would be minted and stored using a wallet. Users are required to mint and manage their domains using a Metamask or Coinbase-configured wallet. It must be a non-custodial wallet, meaning that one must own the private keys to the wallet in order to approve transactions via a signature.

To benefit from Freename Web 3 domains/TLDs, you must have a wallet. This is because Web 3 domains/TLDs are blockchain-based assets. Users can mint and manage their domains using Metamask or Coinbase-configured wallets.

Keep in mind that it must be a non-custodial wallet. You own the private keys to the wallet (in order to approve transactions via a signature).

Are the Domains Associated with ICANN?

ICANN does not manage domains. believes their TLDs/domains must allow customers to operate independently. wants to build a utility infrastructure, allowing customers to use their services for valuable and generative purposes. By leveraging blockchain technology, Freename Web 3 domains/TLDs have no centralized authority imposing rules and regulations.

What is a Wallet?

Every blockchain user requires a wallet in order to interact with the network. A wallet is essentially an account on the blockchain where transactions can be sent and received. It is also where one can store blockchain assets such as cryptocurrency or NFTs (non-fungible tokens). There is no personal information associated with a wallet and none is required to create one. A wallet consists of a public key and a private key. The public key can be safely shared with anyone who wishes to send assets to the corresponding wallet, however, the private key should not be shared and is the key to accessing the wallet in the event where access is lost or to create another instance.

A crypto wallet (cryptocurrency wallet) is software or hardware that enables users to store and use cryptocurrency. With cryptocurrencies, there isn’t any actual money to carry around in a wallet. They exist on the blockchain. Similarly to traditional bank transfers, crypto wallets enable users to send and receive cryptocurrencies, NFTs, etc.

A wallet consists of a public key and a private key. To receive assets, you share your public key associated with your wallet. You should NEVER share your private key.

How do i Claim my Earnings from Freename

ou can withdraw revenues generated passively through a cryptocurrency transfer. Connect your cryptocurrency wallet and, once your withdrawal request is confirmed, the desired amount is pulled from Freename’s reserves and conveniently delivered to you!

Claim your earnings by following these steps:

  1. Connect your cryptocurrency wallet to
  2. Request a withdrawal
  3. Receive request confirmation
  4. Receive withdrawal directly to your wallet.

Can i Transfer Domains?

Yes. The domain is stored in your cryptocurrency wallet and can be transferred by you after you have minted it. Access your portfolio, select the TLD or Domain you wish to transfer and type the recipient’s address. Afterwards, you must paste the OTP code you received by mail to confirm the transaction. Keep in mind that currently, it is not possible to import the domain that has been transferred, but it will be possible soon!

Yes. Domains are transferable ONLY after a TLD/domain has been minted and stored in a user’s wallet.

To transfer the TLD (or domain), the user must:

  • Access their wallet
  • Select the item they want to transfer
  • Enter the recipient’s address.
  • Confirm the transaction by pasting the OTP received by email

In the future, will support importing domains that have been transferred.

What about Trademarks?

Registering a trademark on your Freename Web3 TLD will allow you to protect your web3 TLD and your logo worldwide juridically.

From the moment you deposit a trademark request, your web3 TLD will be protected worldwide for 6 months awaiting for the Swiss Federal Institute of Intellectual Property ( to confirm and register the availability of your TLD.****

A trademark is any symbol, phrase, or word that allows customers to identify a company’s goods or services. Freename is a web3 domain/TLD provider that also provides trademark registration.

A user must reach out to the trademark department to register a trademark. To get your trademark filed for review at the Swiss Federal Institute of Intellectual Property, a user must provide the following:

  1. Complete a Know your customer (KYC)
  2. A list of TLDs they wish to trademark
  3. Proof of payment

Once these conditions are met, it takes one week for the trademark to be reviewed and logo/TLDs to be provided with six months of worldwide protection.

Is Minting the same as Buying?

Purchasing a TLD (or domain) on Freename and minting it on the blockchain are two distinct steps. When you purchase a TLD (or domain), the transaction is recorded in Freename’s database and not on the blockchain. Minting a TLD (or domain) on the blockchain requires a second step: log into the user’s personal area, select the TLD (or domain) and press “mint TLD” (or domain): done! Don’t worry, once you have purchased a Freename domain, no one can take it away from you!

No. Buying and Minting a TLD/domain are two different things.**

Buying **is the process of recording a transaction on Freename’s database and not on the blockchain.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full control over the TLD/domain.

It is very easy to mint a domain/TLD once you purchase it. Simply:

  • Log into your personal area
  • Select the TLD (or domain)
  • Press “mint TLD” (or domain)

What is Domain Minting?

Minting is the process of publishing a Freename domain (or TLD) on the blockchain via your wallet to gain full custody of the domain. This means that the only person that has control over the domain (or TLD) is the person who controls (has access to) the wallet.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full ownership over the domain.

Minting on is as simple as the following steps:

  1. Go to the website
  2. Enter the TLD/domain you want to buy in the search bar
  3. Add the TLD/domain to your cart
  4. Go to checkout
  5. Create a account
  6. Purchase the TLD/domain with cryptocurrency or a credit card
  7. Go to “portfolio and incomes.”
  8. Click on mint TLD/domain

Which domains are Protected?

Protected domains and TLDs are domains and TLDs that we’ve detected are associated with a brand, organization, or notable person. We believe it is important to increase adoption for the next generation of the internet by helping to onboard brands into the Web3 era. If you are interested in applying for a Protected domain, please contact us.

TLDs/Domains associated with a notable person, brand or organization are considered Protected Domains. Protected domains help onboard brands in Web 3 increasing adoption. Protected domains also protect users from others impersonating/stealing their domains.

Reach out to to apply for a protected domain.

Why use Freename?

Freename domains are unique by their very nature: only with Freename you can register domains with unique TLDs for your digital identity while passively earning money! is not only the leading TLD and Domains platform in Web 3, but also lets users generate passive income!

Owning a Freename Web 3 TLD entitles users to receive passive income whenever a domain is bought on their TLD. Users can register and mint TLD/domains of their choice if available.

What is a Domain?

A domain name is a string of letters and/or numbers that points to the IP address of the corresponding website. Generally, it is easier to remember a name than a long string of numbers.

A domain name is an address that people type into a browser bar to find a website. It consists of a Top-Level Domain (TLD), everything that comes after the dot, and the Second-Level Domain (SLD), everything that comes before the dot.

For example, “” is the domain name, “Freename” is the SLD and “io” is the TLD.

Which Chains are Supported?

Freename has a multi-chain approach. You can choose on which Blockchain to mint your Web3 Domains and TLDs ranging Among Polygon, Cronos, and Binance.

A user can mint a domain/TLD on the following blockchains:

  • Polygon
  • Cronos
  • Binance

Freename plans to expand its multi-chain approach by adding blockchains upon which domains can be minted.

Are there Renewal Fees?

No! Once you’ve bought a Freename Domain or TLD, it’s yours forever, no renewal fees ever!

No. There are no renewal fees on Once a user has paid a one-time payment for a domain/TLD, they own it. Forever.

This is the significant advantage of Web 3 domain/TLD over traditional alternatives.

Ask Away!