The Impact of Web3 on Our Digital Identity and Online Presence

Effects of Web3 on digital identity and privacy compared to Web2

Our digital identities have become like puzzle pieces strewn across technology company-owned platforms and molded by the Web 2.0 culture. In exchange for convenience, we have allowed our data to be capitalized on through targeted ads.

However, things are about to change with the advent of Web 3, built on blockchain and self-sovereign identity (SSI) principles. This new stage in internet development seeks to give people back control over their information and how it is managed or expressed online.

This article will go deep into the inner workings behind Web3’s revolution around identity while also considering its impacts on privacy, security, and power distribution within the virtual world.

Read Also: Web3 for Beginners: An Easy Guide to Getting Started

Digital Identity in the Web 2.0 Era

Our current model of digital identity resembles a fragmented mosaic. We create separate logins and accounts for social networks, e-commerce platforms, and online services. This prevalent approach brings forth a range of concerns:

Lack of Control 

In the Web 2.0 era, we’ve traded control over our digital identities for the convenience of “free” services provided by tech giants. Whenever we create a new profile, we surrender personal information that becomes a commodity. These platforms have immense power to collect, analyze, and even sell our data, often without our consent. For instance, Google’s 80% revenue comes from selling user’s data. This lack of control has far-reaching consequences for our digital identities. We lose agency over how our identities are formed and presented within these platforms as algorithms curate our content feeds, subtly influencing our perceptions and limiting our exposure to diverse perspectives. Furthermore, the inability to easily move our complete digital personas across the web stifles opportunities. We may be hesitant to switch services for fear of losing connections, reputations, or the digital histories we’ve built within specific platforms.

Privacy Breaches

Centralized databases storing vast amounts of user data are an irresistible target for hackers and malicious actors. Data breaches in Web 2.0 have become alarmingly common, ranging from leaked passwords to sensitive details like social security numbers or even biometric information. These incidents undermine the very foundation of our digital identities. Compromised personal data can be used for identity theft, fraud, or targeted attacks with serious financial and reputational consequences. The repeated erosion of trust in centralized digital platforms makes individuals hesitant to share personal information even when it might be necessary for services, stifling innovation and progress in the digital space.

Identity Fragmentation

The current model forces us to maintain fragmented digital identities across multiple platforms. Separate logins, profiles, and isolated data make managing and presenting a coherent, unified digital self-challenging. This fragmentation creates inefficiencies as we repeatedly verify pieces of our identity across different services, hindering smooth access to platforms where trust is essential. The inability to showcase our complete identity across platforms also limits professional networking, collaboration, or self-expression opportunities. The narrow profiles and limited representation constrain us in that each specific platform allows.

Self-Sovereign Identity (SSI): The Web3 Answer

SSI stands as the central pillar of Web3’s transformation of digital identity. In an SSI model, the power dynamics shift profoundly:

  • You Control the Data: Individuals own and manage their identity data. They exercise granular control over what information is shared, with whom, and under what specific conditions.
  • Verifiable Credentials: SSI leverages cryptographically signed credentials instead of relying exclusively on easily compromised usernames and passwords. These can represent real-world attestations such as birth certificates, degrees, professional licenses, and more, and their authenticity can be independently verified without a central authority.
  • Portable Identity: Your identity is no longer bound to a single platform. You gain the ability to seamlessly carry it across different Web3 services, reducing the need for redundant and tedious verification processes.

How Web3 Technically Facilitates SSI

Let’s dissect the mechanisms involved:

  1. Decentralized Identifiers (DIDs): DIDs are unique, globally resolvable identifiers stored on a blockchain. Crucially, they are controlled by the individual, not a platform or corporation.
  2. Verifiable Credentials (VCs): VCs are digital attestations from trusted sources (e.g., governments, universities, employers). They are cryptographically linked to your DID, making them difficult to forge or manipulate.
  3. Zero-Knowledge Proofs: These sophisticated cryptographic techniques allow you to prove possession of specific credentials without revealing the underlying data itself, thus dramatically enhancing privacy.
  4. Digital Wallets: Function as secure vaults for your digital identity, storing not only DIDs and VCs but also access tokens and other digital assets.

Real-World Possibilities Enabled by Web3 Identity

The potential applications of Web3 identity extend far beyond theoretical benefits. Consider these tangible use cases:

  • Enhanced KYC Processes: SSI can streamline traditionally cumbersome Know Your Customer (KYC) checks in banking and finance, reducing user friction and helping combat fraud.
  • True Data Ownership: Imagine having the ability to decide whether and how your health records, browsing history, social media activity, or other personal data is used, enabling direct monetization of that data.
  • Universal Login: A single Web3 identity, secured by your private keys, could grant access to many applications, websites, and services, eliminating the need to manage countless login credentials.
  • Pseudonymous Reputation: Build verifiable reputation scores across platforms attached to your DID without necessarily revealing your real-world identity. This could revolutionize freelance marketplaces, decentralized lending, and other services where trust is paramount.
  • Selective Disclosure: Instead of being forced to reveal an entire credential, zero-knowledge proofs allow you to prove only the necessary information. For example, instead of sharing your birthdate with an online service, you could prove that you are above a certain age threshold.

Read also: How Web3 Empowers Digital Ownership

Challenges and Considerations: The Path to Mainstream Adoption

Despite its transformative potential, Web3 identity faces challenges that must be addressed for widespread acceptance:

  • Technical Complexity: Implementing SSI solutions, especially those that ensure seamless user experiences for non-technical individuals, remains a hurdle. User-friendly interfaces and simplified key management mechanisms are crucial.
  • Standard Development: There’s a pressing need for widely accepted protocols and standards to ensure interoperability across different Web3 services and identity solutions. This cooperation between developers is essential to avoid further fragmentation.
  • Key Recovery: Losing private keys that control your digital wallet can mean losing access to your identity and associated assets. Robust key recovery processes and user education on secure key management are necessary to mitigate this risk.
  • Social Acceptance: Mass adoption relies on user-friendly interfaces and demonstrated practical benefits of Web3 identity compared to existing (albeit flawed) Web 2.0 solutions.


Web3’s vision of decentralized digital identity has the transformative potential to reshape our relationship with the online world. Shifting control from corporations to individuals promises enhanced privacy, security, and the ability to present a more unified, verifiable online presence. While challenges remain to be addressed, advancements in user experience, standardization, and education will be crucial in facilitating mainstream adoption.

Web3 identity is a field ripe for innovation, laying the foundation for a truly user-centric, privacy-respecting internet where individuals are at the helm of their digital destinies.

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How does it work?

Accordingly to the day when you will finalise your purchase, you have the right to receive from 1 to 3 NFT Domains for FREE!

Once you have completed your order, within 48h you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain/s.

You can chose on which blockchain you want to mint on and minting fee is covered by Freename!


Once you have added your favorite items to the cart, you proceed to “checkout” and add your coupon to the “coupon box”.

Said coupon will instantly do its magic and your due total will drop!


How does it work?

Once you have completed your order, you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain value $50 or if you’re lucky a randomly assigned TLD with value $699 (between these: .immersive; .multiverse; .freelancer; .cashback; .hologram)

you can chose on which blockchain you want to mint your NFT Domain/TLD on and minting fee is covered by Freename!


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Why do i Need a Wallet?

Freename domains are blockchain-based assets and would be minted and stored using a wallet. Users are required to mint and manage their domains using a Metamask or Coinbase-configured wallet. It must be a non-custodial wallet, meaning that one must own the private keys to the wallet in order to approve transactions via a signature.

To benefit from Freename Web 3 domains/TLDs, you must have a wallet. This is because Web 3 domains/TLDs are blockchain-based assets. Users can mint and manage their domains using Metamask or Coinbase-configured wallets.

Keep in mind that it must be a non-custodial wallet. You own the private keys to the wallet (in order to approve transactions via a signature).

Are the Domains Associated with ICANN?

ICANN does not manage domains. believes their TLDs/domains must allow customers to operate independently. wants to build a utility infrastructure, allowing customers to use their services for valuable and generative purposes. By leveraging blockchain technology, Freename Web 3 domains/TLDs have no centralized authority imposing rules and regulations.

What is a Wallet?

Every blockchain user requires a wallet in order to interact with the network. A wallet is essentially an account on the blockchain where transactions can be sent and received. It is also where one can store blockchain assets such as cryptocurrency or NFTs (non-fungible tokens). There is no personal information associated with a wallet and none is required to create one. A wallet consists of a public key and a private key. The public key can be safely shared with anyone who wishes to send assets to the corresponding wallet, however, the private key should not be shared and is the key to accessing the wallet in the event where access is lost or to create another instance.

A crypto wallet (cryptocurrency wallet) is software or hardware that enables users to store and use cryptocurrency. With cryptocurrencies, there isn’t any actual money to carry around in a wallet. They exist on the blockchain. Similarly to traditional bank transfers, crypto wallets enable users to send and receive cryptocurrencies, NFTs, etc.

A wallet consists of a public key and a private key. To receive assets, you share your public key associated with your wallet. You should NEVER share your private key.

How do i Claim my Earnings from Freename

ou can withdraw revenues generated passively through a cryptocurrency transfer. Connect your cryptocurrency wallet and, once your withdrawal request is confirmed, the desired amount is pulled from Freename’s reserves and conveniently delivered to you!

Claim your earnings by following these steps:

  1. Connect your cryptocurrency wallet to
  2. Request a withdrawal
  3. Receive request confirmation
  4. Receive withdrawal directly to your wallet.

Can i Transfer Domains?

Yes. The domain is stored in your cryptocurrency wallet and can be transferred by you after you have minted it. Access your portfolio, select the TLD or Domain you wish to transfer and type the recipient’s address. Afterwards, you must paste the OTP code you received by mail to confirm the transaction. Keep in mind that currently, it is not possible to import the domain that has been transferred, but it will be possible soon!

Yes. Domains are transferable ONLY after a TLD/domain has been minted and stored in a user’s wallet.

To transfer the TLD (or domain), the user must:

  • Access their wallet
  • Select the item they want to transfer
  • Enter the recipient’s address.
  • Confirm the transaction by pasting the OTP received by email

In the future, will support importing domains that have been transferred.

What about Trademarks?

Registering a trademark on your Freename Web3 TLD will allow you to protect your web3 TLD and your logo worldwide juridically.

From the moment you deposit a trademark request, your web3 TLD will be protected worldwide for 6 months awaiting for the Swiss Federal Institute of Intellectual Property ( to confirm and register the availability of your TLD.****

A trademark is any symbol, phrase, or word that allows customers to identify a company’s goods or services. Freename is a web3 domain/TLD provider that also provides trademark registration.

A user must reach out to the trademark department to register a trademark. To get your trademark filed for review at the Swiss Federal Institute of Intellectual Property, a user must provide the following:

  1. Complete a Know your customer (KYC)
  2. A list of TLDs they wish to trademark
  3. Proof of payment

Once these conditions are met, it takes one week for the trademark to be reviewed and logo/TLDs to be provided with six months of worldwide protection.

Is Minting the same as Buying?

Purchasing a TLD (or domain) on Freename and minting it on the blockchain are two distinct steps. When you purchase a TLD (or domain), the transaction is recorded in Freename’s database and not on the blockchain. Minting a TLD (or domain) on the blockchain requires a second step: log into the user’s personal area, select the TLD (or domain) and press “mint TLD” (or domain): done! Don’t worry, once you have purchased a Freename domain, no one can take it away from you!

No. Buying and Minting a TLD/domain are two different things.**

Buying **is the process of recording a transaction on Freename’s database and not on the blockchain.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full control over the TLD/domain.

It is very easy to mint a domain/TLD once you purchase it. Simply:

  • Log into your personal area
  • Select the TLD (or domain)
  • Press “mint TLD” (or domain)

What is Domain Minting?

Minting is the process of publishing a Freename domain (or TLD) on the blockchain via your wallet to gain full custody of the domain. This means that the only person that has control over the domain (or TLD) is the person who controls (has access to) the wallet.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full ownership over the domain.

Minting on is as simple as the following steps:

  1. Go to the website
  2. Enter the TLD/domain you want to buy in the search bar
  3. Add the TLD/domain to your cart
  4. Go to checkout
  5. Create a account
  6. Purchase the TLD/domain with cryptocurrency or a credit card
  7. Go to “portfolio and incomes.”
  8. Click on mint TLD/domain

Which domains are Protected?

Protected domains and TLDs are domains and TLDs that we’ve detected are associated with a brand, organization, or notable person. We believe it is important to increase adoption for the next generation of the internet by helping to onboard brands into the Web3 era. If you are interested in applying for a Protected domain, please contact us.

TLDs/Domains associated with a notable person, brand or organization are considered Protected Domains. Protected domains help onboard brands in Web 3 increasing adoption. Protected domains also protect users from others impersonating/stealing their domains.

Reach out to to apply for a protected domain.

Why use Freename?

Freename domains are unique by their very nature: only with Freename you can register domains with unique TLDs for your digital identity while passively earning money! is not only the leading TLD and Domains platform in Web 3, but also lets users generate passive income!

Owning a Freename Web 3 TLD entitles users to receive passive income whenever a domain is bought on their TLD. Users can register and mint TLD/domains of their choice if available.

What is a Domain?

A domain name is a string of letters and/or numbers that points to the IP address of the corresponding website. Generally, it is easier to remember a name than a long string of numbers.

A domain name is an address that people type into a browser bar to find a website. It consists of a Top-Level Domain (TLD), everything that comes after the dot, and the Second-Level Domain (SLD), everything that comes before the dot.

For example, “” is the domain name, “Freename” is the SLD and “io” is the TLD.

Which Chains are Supported?

Freename has a multi-chain approach. You can choose on which Blockchain to mint your Web3 Domains and TLDs ranging Among Polygon, Cronos, and Binance.

A user can mint a domain/TLD on the following blockchains:

  • Polygon
  • Cronos
  • Binance

Freename plans to expand its multi-chain approach by adding blockchains upon which domains can be minted.

Are there Renewal Fees?

No! Once you’ve bought a Freename Domain or TLD, it’s yours forever, no renewal fees ever!

No. There are no renewal fees on Once a user has paid a one-time payment for a domain/TLD, they own it. Forever.

This is the significant advantage of Web 3 domain/TLD over traditional alternatives.

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