Crafting A Marketing Calendar To Make Money On Web3

Web3 Marketing Calendar

Web3 has opened a plethora of opportunities for entrepreneurs, business owners, content creators, digital nomads and investors of any kind. So if you are making the leap or are already a successful Web3 adopter, you know how important it is to be visible and to get ahead of competition.

But how to maximize profits in the Web3 space and make the most out of it? How to make sure you put the autopilot on and create a constant stream of revenue that can support your business and your growth in Web3?

Some of the successful promotional strategies who made their way in Web2 can be easily replicated in Web3 since the goal is the same: engagement, visibility and revenues.

We highly recommend using a marketing calendar tailored for the Web3 industry, linked to a commercial calendar. This will help you plan and execute marketing initiatives effectively, optimize your reseller pages, and boost sales during key events.

Discover why having a marketing calendar and a commercial calendar is key to increase your conversions and how to make it happen. Also, copy our Web3 commercial calendar to start creating a promotional strategy for your reseller page.

Why Is It Important To Have A Marketing Calendar For Your Revenue Stream?

There’s nothing worse than trying to sell a Web3 domain or trying to grow your brand without a plan in place. A marketing calendar is essential for aligning your marketing activities with your strategic goals, ultimately enhancing your revenue stream.

By organizing and scheduling marketing campaigns in advance, you can ensure consistent engagement with your audience, timely promotion of your Web3 offerings, and effective allocation of resources. This approach not only helps in anticipating market trends and customer needs but also allows for the optimization of promotional activities during peak sales periods. Consequently, a well-maintained marketing calendar increases the efficiency of marketing efforts, driving sales and boosting not only your business growth but also allowing you to create a passive income by selling Web3 domains and TLDs during the best times of the year.

When you pair your marketing calendar with a well-thought commercial calendar, aligned with the main events the industry could benefit from in terms of sales and revenue, you are in for a treat and for a constant stream of revenue.

A typical marketing calendar might resemble the example from Smartsheet, but there is no universal template. Each business, no matter its size, can design a unique marketing calendar tailored to its specific goals and resources, in whatever format suits it best.

marketing calendar

Marketing Calendar Types

Marketing calendars can structure and guide your Web3 promotional strategies. By tying these calendars to a commercial calendar, you can maximize their impact by leveraging various types of marketing activities.

There are three main types of calendar you can leverage to create an impactful strategies and take advantage of commercial events that are suitable for reselling Web3 domains:

  • Social Media Calendar: This calendar is crucial for planning and tracking all social media posts across different platforms. It helps ensure consistent posting schedules, thematic content during relevant holidays or events, and strategic engagement with audiences to boost visibility and interaction.
  • Content Calendar: It is used to manage the creation, publication, and governance of all content-related assets. This includes blogs, white papers, case studies, and videos. Aligning this with the commercial calendar allows to prepare content that resonates with current events and customer interests, increasing relevance, reach and, ultimately, driving sales and revenue.
  • Email Marketing Calendar: It is used to organize the timing and content of emails sent to subscribers. It is especially important for aligning with promotional periods, such as holiday sales or special events, to optimize open rates and conversions.

Three isn’t always the magic number because you might be active on various channels. It’s important to evaluate your situation and choose the channels you want to focus on with your calendar.

Each type of marketing calendar serves as a strategic framework that can help synchronize your efforts with key sales events throughout the year allowing you to have a strong passive income, see your business grow and get a constant revenue stream.

Key Strategies To Make The Most Out Of Your Web3 Marketing Calendar

Optimizing your Web3 marketing calendar involves leveraging multiple strategic promotions and discounts tied to commercial events to drive sales and attract interest.

As a reseller of Web3 domains, it’s crucial to synchronize your marketing efforts with key industry happenings and seasonal shopping peaks.

Here are several effective strategies:

  • Event-Driven Promotions: Align your domain sales with major tech gatherings or notable blockchain events. For example, offering special discounts on domains during summits or immediately after significant updates can capture the attention of tech enthusiasts and investors at a time when their interest in Web3 technologies is at its peak.
  • Thematic Discounts: Tailor your promotions to the specific characteristics of the Web3 domains you are selling. For instance, domains related to emerging technologies like artificial intelligence or cryptocurrency might be discounted during relevant tech expos or educational webinars. This approach ensures that your promotions resonate with an audience already interested in these niches.
  • Seasonal and Festive Offers: Integrate traditional retail peaks into your calendar. Offering coupons or discounts during popular shopping times such as Black Friday, Cyber Monday, or even the start of a new year can significantly increase traffic to your reseller pages. These well-timed discounts make your offers more attractive and can lead to higher conversion rates.
  • Customized Promotions: Consider the diversity of your potential customers and create offers that appeal to different segments. For example, introductory discounts for new buyers or loyalty rewards for repeat customers can cater to varying needs and enhance customer satisfaction.

Remember: your Web3 marketing calendar is a powerful tool to create a dynamic and engaging marketing plan that not only attracts potential buyers but also turns them into loyal customers, thereby enhancing your overall revenue stream.

The Commercial Calendar For Web3

We know that a marketing calendar requires time and effort so we want to help you: we’ve built an easy-to-follow commercial calendar to satisfy every Web3 marketer’s needs. Whether it’s Black Friday or New Year’s Day, special days are great opportunities to boost sales, maximize your profits and see your business grow. The key to success is to ensure that you are prepared and offer something in return to people buying a Web3 TLD or domain via your reseller page.

Grab a copy the Web3 commercial calendar and start planning your marketing strategy to boost your revenue. Just right-click and save the image below to keep it handy.

marketing calendar

But don’t limit yourself: be creative and follow trends on social media and informative website, while understanding your users and seasonal specifics, to define a marketing and commercial calendar that is even more customised and peculiar.

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How does it work?

Accordingly to the day when you will finalise your purchase, you have the right to receive from 1 to 3 NFT Domains for FREE!

Once you have completed your order, within 48h you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain/s.

You can chose on which blockchain you want to mint on and minting fee is covered by Freename!


Once you have added your favorite items to the cart, you proceed to “checkout” and add your coupon to the “coupon box”.

Said coupon will instantly do its magic and your due total will drop!


How does it work?

Once you have completed your order, you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain value $50 or if you’re lucky a randomly assigned TLD with value $699 (between these: .immersive; .multiverse; .freelancer; .cashback; .hologram)

you can chose on which blockchain you want to mint your NFT Domain/TLD on and minting fee is covered by Freename!


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Why do i Need a Wallet?

Freename domains are blockchain-based assets and would be minted and stored using a wallet. Users are required to mint and manage their domains using a Metamask or Coinbase-configured wallet. It must be a non-custodial wallet, meaning that one must own the private keys to the wallet in order to approve transactions via a signature.

To benefit from Freename Web 3 domains/TLDs, you must have a wallet. This is because Web 3 domains/TLDs are blockchain-based assets. Users can mint and manage their domains using Metamask or Coinbase-configured wallets.

Keep in mind that it must be a non-custodial wallet. You own the private keys to the wallet (in order to approve transactions via a signature).

Are the Domains Associated with ICANN?

ICANN does not manage domains. believes their TLDs/domains must allow customers to operate independently. wants to build a utility infrastructure, allowing customers to use their services for valuable and generative purposes. By leveraging blockchain technology, Freename Web 3 domains/TLDs have no centralized authority imposing rules and regulations.

What is a Wallet?

Every blockchain user requires a wallet in order to interact with the network. A wallet is essentially an account on the blockchain where transactions can be sent and received. It is also where one can store blockchain assets such as cryptocurrency or NFTs (non-fungible tokens). There is no personal information associated with a wallet and none is required to create one. A wallet consists of a public key and a private key. The public key can be safely shared with anyone who wishes to send assets to the corresponding wallet, however, the private key should not be shared and is the key to accessing the wallet in the event where access is lost or to create another instance.

A crypto wallet (cryptocurrency wallet) is software or hardware that enables users to store and use cryptocurrency. With cryptocurrencies, there isn’t any actual money to carry around in a wallet. They exist on the blockchain. Similarly to traditional bank transfers, crypto wallets enable users to send and receive cryptocurrencies, NFTs, etc.

A wallet consists of a public key and a private key. To receive assets, you share your public key associated with your wallet. You should NEVER share your private key.

How do i Claim my Earnings from Freename

ou can withdraw revenues generated passively through a cryptocurrency transfer. Connect your cryptocurrency wallet and, once your withdrawal request is confirmed, the desired amount is pulled from Freename’s reserves and conveniently delivered to you!

Claim your earnings by following these steps:

  1. Connect your cryptocurrency wallet to
  2. Request a withdrawal
  3. Receive request confirmation
  4. Receive withdrawal directly to your wallet.

Can i Transfer Domains?

Yes. The domain is stored in your cryptocurrency wallet and can be transferred by you after you have minted it. Access your portfolio, select the TLD or Domain you wish to transfer and type the recipient’s address. Afterwards, you must paste the OTP code you received by mail to confirm the transaction. Keep in mind that currently, it is not possible to import the domain that has been transferred, but it will be possible soon!

Yes. Domains are transferable ONLY after a TLD/domain has been minted and stored in a user’s wallet.

To transfer the TLD (or domain), the user must:

  • Access their wallet
  • Select the item they want to transfer
  • Enter the recipient’s address.
  • Confirm the transaction by pasting the OTP received by email

In the future, will support importing domains that have been transferred.

What about Trademarks?

Registering a trademark on your Freename Web3 TLD will allow you to protect your web3 TLD and your logo worldwide juridically.

From the moment you deposit a trademark request, your web3 TLD will be protected worldwide for 6 months awaiting for the Swiss Federal Institute of Intellectual Property ( to confirm and register the availability of your TLD.****

A trademark is any symbol, phrase, or word that allows customers to identify a company’s goods or services. Freename is a web3 domain/TLD provider that also provides trademark registration.

A user must reach out to the trademark department to register a trademark. To get your trademark filed for review at the Swiss Federal Institute of Intellectual Property, a user must provide the following:

  1. Complete a Know your customer (KYC)
  2. A list of TLDs they wish to trademark
  3. Proof of payment

Once these conditions are met, it takes one week for the trademark to be reviewed and logo/TLDs to be provided with six months of worldwide protection.

Is Minting the same as Buying?

Purchasing a TLD (or domain) on Freename and minting it on the blockchain are two distinct steps. When you purchase a TLD (or domain), the transaction is recorded in Freename’s database and not on the blockchain. Minting a TLD (or domain) on the blockchain requires a second step: log into the user’s personal area, select the TLD (or domain) and press “mint TLD” (or domain): done! Don’t worry, once you have purchased a Freename domain, no one can take it away from you!

No. Buying and Minting a TLD/domain are two different things.**

Buying **is the process of recording a transaction on Freename’s database and not on the blockchain.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full control over the TLD/domain.

It is very easy to mint a domain/TLD once you purchase it. Simply:

  • Log into your personal area
  • Select the TLD (or domain)
  • Press “mint TLD” (or domain)

What is Domain Minting?

Minting is the process of publishing a Freename domain (or TLD) on the blockchain via your wallet to gain full custody of the domain. This means that the only person that has control over the domain (or TLD) is the person who controls (has access to) the wallet.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full ownership over the domain.

Minting on is as simple as the following steps:

  1. Go to the website
  2. Enter the TLD/domain you want to buy in the search bar
  3. Add the TLD/domain to your cart
  4. Go to checkout
  5. Create a account
  6. Purchase the TLD/domain with cryptocurrency or a credit card
  7. Go to “portfolio and incomes.”
  8. Click on mint TLD/domain

Which domains are Protected?

Protected domains and TLDs are domains and TLDs that we’ve detected are associated with a brand, organization, or notable person. We believe it is important to increase adoption for the next generation of the internet by helping to onboard brands into the Web3 era. If you are interested in applying for a Protected domain, please contact us.

TLDs/Domains associated with a notable person, brand or organization are considered Protected Domains. Protected domains help onboard brands in Web 3 increasing adoption. Protected domains also protect users from others impersonating/stealing their domains.

Reach out to to apply for a protected domain.

Why use Freename?

Freename domains are unique by their very nature: only with Freename you can register domains with unique TLDs for your digital identity while passively earning money! is not only the leading TLD and Domains platform in Web 3, but also lets users generate passive income!

Owning a Freename Web 3 TLD entitles users to receive passive income whenever a domain is bought on their TLD. Users can register and mint TLD/domains of their choice if available.

What is a Domain?

A domain name is a string of letters and/or numbers that points to the IP address of the corresponding website. Generally, it is easier to remember a name than a long string of numbers.

A domain name is an address that people type into a browser bar to find a website. It consists of a Top-Level Domain (TLD), everything that comes after the dot, and the Second-Level Domain (SLD), everything that comes before the dot.

For example, “” is the domain name, “Freename” is the SLD and “io” is the TLD.

Which Chains are Supported?

Freename has a multi-chain approach. You can choose on which Blockchain to mint your Web3 Domains and TLDs ranging Among Polygon, Cronos, and Binance.

A user can mint a domain/TLD on the following blockchains:

  • Polygon
  • Cronos
  • Binance

Freename plans to expand its multi-chain approach by adding blockchains upon which domains can be minted.

Are there Renewal Fees?

No! Once you’ve bought a Freename Domain or TLD, it’s yours forever, no renewal fees ever!

No. There are no renewal fees on Once a user has paid a one-time payment for a domain/TLD, they own it. Forever.

This is the significant advantage of Web 3 domain/TLD over traditional alternatives.

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