10 Of The Most Expensive Domain Names Ever Sold

Most Expensive Domain Names Sold

Imagine stepping into an auction where the bids aren’t for age-old paintings or rare diamonds, but for something intangible, yet incredibly valuable: domain names.

In an era where a strong online presence is synonymous with success, certain web addresses have become digital goldmines. Imagine owning a piece of internet real estate so valuable that companies are willing to pay millions just to claim it as their own.

We’re not talking about any ordinary URLs, but the crème de la crème of domain names like ‘Voice.com’, ‘Insurance.com’, and ‘Internet.com’—names that have changed hands for jaw-dropping sums. These sales haven’t been just transactions but represented pivotal moments that highlight the immense value and potential locked within these virtual assets.

In this guide, we will explore the stories behind some of the most expensive domain names ever sold, shedding light on why domain names can become real economical assets and how to make the most out of them in Web3.

The Top 10 Most Expensive Domains

  • CarInsurance.com – $49.7 million: Sold to QuinStreet, an online marketing company, this domain was already a successful site for searching car insurance policies, consolidating QuinStreet’s position in the online insurance market.
  • Insurance.com – $35.6 million: Another purchase by QuinStreet, this online platform was already popular for comparing insurance rates across various types of insurance.
  • VacationRentals.com – $35 million: Acquired by HomeAway, this domain was bought to prevent the competitor Expedia from purchasing it. Before the acquisition, VacationRentals.com was already an active site in the vacation deals market.
  • PrivateJet.com – $30.1 million: Acquired by Nations Luxury Transportation, this domain is geared towards a very wealthy audience, offering luxury private jet rentals for global business flights.
  • Voice.com – $30 million: Sold to Block.one, Voice.com represents the most expensive publicly announced pure domain purchase. Block.one acquired the domain with the intention of competing with platforms like Facebook.
  • Internet.com – $18 million: Purchased by QuinStreet, Internet.com was part of a deal that also included other domain names. The seller was WebMediaBrands, which wanted to focus on its core business ideas.
  • 360.com – $17 million: Sold to Zhou Hongyi, CEO of internet security company Qihoo 360, this domain has strong appeal in the Chinese market, where short names and numbers are popular and culturally significant.
  • Insure.com – $16 million: Yet another purchase by QuinStreet, Insure.com was a popular site for comparing American insurance companies across different areas.
  • Fund.com – £9.99 million: Sold in 2009, its new owner never launched the planned website. It was later resold and is currently used for a site that compares insurance companies.
  • Sex.com – $14 million and $13 million: This domain is unique in that it was sold twice for record-breaking prices. It currently hosts an adult website.
Most Expensive Domain Names

Strategies Behind Behind Best-Selling Domain Names

If we look at the strategies and reasons behind the success of these 10 best-selling domain names, sold in what we can call traditional Web or Web2, we notice a combination of savvy market insight and strategic foresight. Here’s a closer look at the factors contributing to their high valuation and demand:

  • High-Value Market Sectors: Domains such as CarInsurance.com, Insurance.com, and VacationRentals.com have secured their places in lucrative market sectors. Their value is significantly enhanced by their direct link to highly sought-after services and products, making them attractive assets.
  • Competitive Prevention: The acquisition of VacationRentals.com serves as a prime example of strategic domain purchase to block competitors. This strategy underscores the importance of securing domain names not just for their own sake but as a measure to safeguard market position.
  • Brevity and Memorability: Short and memorable domain names like 360.com and Voice.com carry immense value. Their simplicity and ease of recall make them highly desirable, as they ensure easy user access and brand recognition.

A key consideration for all these domains is long-term investment: Investing in these premium domains often requires a significant financial outlay and a vision for the future. The high purchase prices of these domains reflect their potential for growth and long-term profitability, making them worthwhile investments for those looking ahead.

6 Reasons To Invest In Domain Names

Investing in domain names is a potentially lucrative opportunity and here are 6 of the key benefits of engaging in this activity:

  • Value Appreciation: Some domain names tend to increase in value over time. This is particularly true for short, descriptive, and easily memorable names. Due to their rarity and increasing demand, these domains can become highly profitable investments.
  • Branding Asset: For a marketing professional, owning a portfolio of relevant domain names can be a strategic advantage. These domains can be used for specific campaigns, launching new products, or as part of a broader branding strategy.
  • Passive Income Stream: Domains can be monetized in various ways, such as through direct sales, leasing, or hosting advertisements. This can provide a passive income stream while holding the domain.
  • Control Over Strategic Keywords: Having control of domains that include specific keywords can be very beneficial. This can help drive traffic to particular websites or campaigns, increasing visibility and marketing potential.
  • Brand Protection: Purchasing domains that are closely related to your brand name or products can serve as a safeguard against competition and cybersquatting (the practice of registering names similar to well-known brands).
  • Versatility of Use: Domains can be used for a wide range of purposes, from creating branded websites to launching targeted marketing campaigns, thus offering high flexibility.

How To Profit From Domain Sales In Web3

Entering the Web3 space with the aim of profiting from domain sales requires a strategic approach, leveraging the unique aspects and opportunities this new internet era offers. Here’s how you can position yourself to potentially benefit from the market of Web3 domain sales:

  • Identifying Niches in Web3: Focus on emerging sectors within Web3, such as NFT trading platforms, specific cryptocurrencies, AI services, or decentralized finance (DeFi) services. Domains catering to these niches are likely to be in high demand.
  • Creating Brandable Domains: Crafting a domain name that is unique, memorable, and brandable is crucial in Web3. Incorporate terms or concepts that are specific to Web3 and could gain popularity.
  • Leveraging Emerging Trends: Keep an eye on the latest developments within Web3, including new blockchains or technologies. Domains related to these trends have the potential to become more valuable as the industry grows.
  • Using Web3-Specific Domain Extensions: Consider adopting domain extensions that are specific to Web3, as well as custom extensions, to establish a direct link with the sector.
  • Enhancing Domain Value: Increase the value of your domains by developing them into websites or platforms that provide valuable services or information related to Web3.
  • Strategic Marketing and Branding: Employ marketing and branding strategies to boost your domain’s visibility in Web3 circles, utilizing social media, specialized forums, and online communities.
  • Partnerships and Collaborations: Engage in partnerships and collaborations with other Web3 entities to boost the visibility and credibility of your domain, which could include working with influencers, blockchain projects, or cryptocurrency exchanges.

Unlock Your Web3 Domain Potential

The world of domain investment is both lucrative and evolving. If you are looking to step into this promising market within Web3 and potentially become owner of one of the most expensive domain names, Freename is as an innovative platform tailored for your needs.

With Freename, you gain access to a wide array of tools and resources designed to help you buy and profit from domain names in the Web3 space.

Whether you’re aiming to replicate the success of traditional domain sales or carve out a niche in the emerging Web3 landscape, Freename offers a comprehensive solution to embark on your domain investment journey with confidence.

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How does it work?

Accordingly to the day when you will finalise your purchase, you have the right to receive from 1 to 3 NFT Domains for FREE!

Once you have completed your order, within 48h you will automatically receive on www.freename.io platform, in your personal area “portfolio” the randomly assigned NFT Domain/s.

You can chose on which blockchain you want to mint on and minting fee is covered by Freename!


Once you have added your favorite items to the cart, you proceed to “checkout” and add your coupon to the “coupon box”.

Said coupon will instantly do its magic and your due total will drop!


How does it work?

Once you have completed your order, you will automatically receive on www.freename.io platform, in your personal area “portfolio” the randomly assigned NFT Domain value $50 or if you’re lucky a randomly assigned TLD with value $699 (between these: .immersive; .multiverse; .freelancer; .cashback; .hologram)

you can chose on which blockchain you want to mint your NFT Domain/TLD on and minting fee is covered by Freename!


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Why do i Need a Wallet?

Freename domains are blockchain-based assets and would be minted and stored using a wallet. Users are required to mint and manage their domains using a Metamask or Coinbase-configured wallet. It must be a non-custodial wallet, meaning that one must own the private keys to the wallet in order to approve transactions via a signature.

To benefit from Freename Web 3 domains/TLDs, you must have a wallet. This is because Web 3 domains/TLDs are blockchain-based assets. Users can mint and manage their domains using Metamask or Coinbase-configured wallets.

Keep in mind that it must be a non-custodial wallet. You own the private keys to the wallet (in order to approve transactions via a signature).

Are the Domains Associated with ICANN?

ICANN does not manage freename.io domains. Freename.io believes their TLDs/domains must allow customers to operate independently. Freename.io wants to build a utility infrastructure, allowing customers to use their services for valuable and generative purposes. By leveraging blockchain technology, Freename Web 3 domains/TLDs have no centralized authority imposing rules and regulations.

What is a Wallet?

Every blockchain user requires a wallet in order to interact with the network. A wallet is essentially an account on the blockchain where transactions can be sent and received. It is also where one can store blockchain assets such as cryptocurrency or NFTs (non-fungible tokens). There is no personal information associated with a wallet and none is required to create one. A wallet consists of a public key and a private key. The public key can be safely shared with anyone who wishes to send assets to the corresponding wallet, however, the private key should not be shared and is the key to accessing the wallet in the event where access is lost or to create another instance.

A crypto wallet (cryptocurrency wallet) is software or hardware that enables users to store and use cryptocurrency. With cryptocurrencies, there isn’t any actual money to carry around in a wallet. They exist on the blockchain. Similarly to traditional bank transfers, crypto wallets enable users to send and receive cryptocurrencies, NFTs, etc.

A wallet consists of a public key and a private key. To receive assets, you share your public key associated with your wallet. You should NEVER share your private key.

How do i Claim my Earnings from Freename

ou can withdraw revenues generated passively through a cryptocurrency transfer. Connect your cryptocurrency wallet and, once your withdrawal request is confirmed, the desired amount is pulled from Freename’s reserves and conveniently delivered to you!

Claim your earnings by following these steps:

  1. Connect your cryptocurrency wallet to Freename.io
  2. Request a withdrawal
  3. Receive request confirmation
  4. Receive withdrawal directly to your wallet.

Can i Transfer Domains?

Yes. The domain is stored in your cryptocurrency wallet and can be transferred by you after you have minted it. Access your portfolio, select the TLD or Domain you wish to transfer and type the recipient’s address. Afterwards, you must paste the OTP code you received by mail to confirm the transaction. Keep in mind that currently, it is not possible to import the domain that has been transferred, but it will be possible soon!

Yes. Domains are transferable ONLY after a TLD/domain has been minted and stored in a user’s wallet.

To transfer the TLD (or domain), the user must:

  • Access their wallet
  • Select the item they want to transfer
  • Enter the recipient’s address.
  • Confirm the transaction by pasting the OTP received by email

In the future, Freename.io will support importing domains that have been transferred.

What about Trademarks?

Registering a trademark on your Freename Web3 TLD will allow you to protect your web3 TLD and your logo worldwide juridically.

From the moment you deposit a trademark request, your web3 TLD will be protected worldwide for 6 months awaiting for the Swiss Federal Institute of Intellectual Property (IGE.ch) to confirm and register the availability of your TLD.****

A trademark is any symbol, phrase, or word that allows customers to identify a company’s goods or services. Freename is a web3 domain/TLD provider that also provides trademark registration.

A user must reach out to the trademark department to register a trademark. To get your trademark filed for review at the Swiss Federal Institute of Intellectual Property, a user must provide the following:

  1. Complete a Know your customer (KYC)
  2. A list of TLDs they wish to trademark
  3. Proof of payment

Once these conditions are met, it takes one week for the trademark to be reviewed and logo/TLDs to be provided with six months of worldwide protection.

Is Minting the same as Buying?

Purchasing a TLD (or domain) on Freename and minting it on the blockchain are two distinct steps. When you purchase a TLD (or domain), the transaction is recorded in Freename’s database and not on the blockchain. Minting a TLD (or domain) on the blockchain requires a second step: log into the user’s personal area, select the TLD (or domain) and press “mint TLD” (or domain): done! Don’t worry, once you have purchased a Freename domain, no one can take it away from you!

No. Buying and Minting a TLD/domain are two different things.**

Buying **is the process of recording a transaction on Freename’s database and not on the blockchain.

Minting is the process of pushing a user’s domain from Freename.io data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full control over the TLD/domain.

It is very easy to mint a domain/TLD once you purchase it. Simply:

  • Log into your personal area
  • Select the TLD (or domain)
  • Press “mint TLD” (or domain)

What is Domain Minting?

Minting is the process of publishing a Freename domain (or TLD) on the blockchain via your wallet to gain full custody of the domain. This means that the only person that has control over the domain (or TLD) is the person who controls (has access to) the wallet.

Minting is the process of pushing a user’s domain from Freename.io data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full ownership over the domain.

Minting on Freename.io is as simple as the following steps:

  1. Go to the Freename.io website
  2. Enter the TLD/domain you want to buy in the search bar
  3. Add the TLD/domain to your cart
  4. Go to checkout
  5. Create a Freename.io account
  6. Purchase the TLD/domain with cryptocurrency or a credit card
  7. Go to “portfolio and incomes.”
  8. Click on mint TLD/domain

Which domains are Protected?

Protected domains and TLDs are domains and TLDs that we’ve detected are associated with a brand, organization, or notable person. We believe it is important to increase adoption for the next generation of the internet by helping to onboard brands into the Web3 era. If you are interested in applying for a Protected domain, please contact us.

TLDs/Domains associated with a notable person, brand or organization are considered Protected Domains. Protected domains help onboard brands in Web 3 increasing adoption. Protected domains also protect users from others impersonating/stealing their domains.

Reach out to Freename.io to apply for a protected domain.

Why use Freename?

Freename domains are unique by their very nature: only with Freename you can register domains with unique TLDs for your digital identity while passively earning money!

Freename.io is not only the leading TLD and Domains platform in Web 3, but also lets users generate passive income!

Owning a Freename Web 3 TLD entitles users to receive passive income whenever a domain is bought on their TLD. Users can register and mint TLD/domains of their choice if available.

What is a Domain?

A domain name is a string of letters and/or numbers that points to the IP address of the corresponding website. Generally, it is easier to remember a name than a long string of numbers.

A domain name is an address that people type into a browser bar to find a website. It consists of a Top-Level Domain (TLD), everything that comes after the dot, and the Second-Level Domain (SLD), everything that comes before the dot.

For example, “Freename.io” is the domain name, “Freename” is the SLD and “io” is the TLD.

Which Chains are Supported?

Freename has a multi-chain approach. You can choose on which Blockchain to mint your Web3 Domains and TLDs ranging Among Polygon, Cronos, and Binance.

A user can mint a Freename.io domain/TLD on the following blockchains:

  • Polygon
  • Cronos
  • Binance

Freename plans to expand its multi-chain approach by adding blockchains upon which domains can be minted.

Are there Renewal Fees?

No! Once you’ve bought a Freename Domain or TLD, it’s yours forever, no renewal fees ever!

No. There are no renewal fees on Freename.io. Once a user has paid a one-time payment for a domain/TLD, they own it. Forever.

This is the significant advantage of Web 3 domain/TLD over traditional alternatives.

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